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  • SUB CATEGORY :
    ELECTRONICS, HOUSEHOLD PRODUCTS, HOME APPLIANCES & FURNISHINGS
  • COMPANY ENTERING :
    CHEIL INDIA, GURGAON
  • ENTRY TITLE :
    SAMSUNG SERVICE - VAN
  • BRAND :
    SAMSUNG
  • ADVERTISER :
    SAMSUNG INDIA ELECTRONICS PVT. LTD.
  • AGENCY :
    CHEIL INDIA, GURGAON
  • SENIOR VICE PRESIDENT :
    KUNDAN JOSHEE
  • CHIEF OPERATING OFFICER :
    NISHI SURI
  • CHIEF STRATEGY OFFICER :
    NEERAJ BASSI
  • CHIEF CREATIVE OFFICER & MANAGING DIRECTOR :
    JOHN KOO
  • CHIEF CREATIVE OFFICER :
    SAGAR MAHABALESHWARKAR
  • EXECUTIVE CREATIVE DIRECTOR :
    TARVINDERJIT SINGH
  • COPYWRITER :
    TARVINDERJIT SINGH
  • GENERAL MANAGER :
    KUMAR AWANISH
  • ACCOUNT DIRECTOR :
    MOHIT MISHRA
  • ACCOUNT MANAGER :
    SUBHRANSU ADHIKARI
  • ACCOUNT EXECUTIVE :
    VANDANA BHALLA/RADHIKA SURI
  • CORPORATE COMMUNICATIONS :
    RIDHI CHOWFLA
  • STRATEGIC PLANNING DIRECTOR :
    AYAN BANIK
  • STRATEGIC PLANNING MANAGER :
    TANVI ARORA
  • FILM PRODUCTION COMPANY :
    CRAZY FEW FILMS, MUMBAI
  • DIRECTOR :
    ANUPAM MISHRA
  • D.O.P/CINEMATOGRAPHER :
    RUBYZ RUBY
  • EXECUTIVE PRODUCER :
    URFI KAZMI/VIRAJ GAWAS
  • POST-PRODUCTION COMPANY :
    PRIME FOCUS, MUMBAI
  • EDITOR :
    SALLY SALGAOKAR
  • SPECIAL EFFECTS COMPANY :
    CRAZY FEW FILMS, MUMBAI
  • SOUND PRODUCTION COMPANY :
    WAH WAH MUSIC, MUMBAI
  • MUSIC COMPOSER :
    DHRUV GHANEKAR
  • SINGER :
    MOHIT CHAUHAN/SNEHA SHANKAR
  • SUB CATEGORY :
    LOTUS ROOTS
  • COMPANY ENTERING :
    FP7/CAI, CAIRO
  • TITLE :
    NOW OR NEVER
  • BRAND :
    ORANGE
  • ADVERTISER :
    ORANGE
  • AGENCY :
    FP7/CAI, CAIRO/GOOD PEOPLE CONTENT, CAIRO
  • EXECUTIVE CREATIVE DIRECTOR :
    MAGED NASSAR
  • COPYWRITER :
    MOHAMED GHAMRAWI
  • ART DIRECTOR :
    SHADY ALLAM
  • GROUP ACCOUNT DIRECTOR :
    SONDOS EFFAT
  • ACCOUNT DIRECTOR :
    RAGHDA EL MAGHRABI
  • ACCOUNT MANAGER :
    RAMY RAAFAT
  • HEAD OF STRATEGY :
    NAILA FATTOUH
  • HEAD OF FILM PRODUCTION DEPARTMENT :
    HEBA RADWAN
  • AGENCY PRODUCER :
    MOAYAD EL SHENNAWY/OMAR GAWDAT/ASLAN TAREK 
  • FILM PRODUCTION COMPANY :
    GOOD PEOPLE, CAIRO
  • DIRECTOR :
    MAGED NASSAR 
  • ASSISTANT DIRECTOR :
    AMR BERRY/RAMY NASEIF
  • CINEMATOGRAPHER :
    PIERRE MOUARKCH 
  • ART DIRECTOR :
    ASSEM ALI
  • EXECUTIVE PRODUCER :
    BEGAD OMRAN
  • PRODUCER :
    AHMED AZMI
  • BIDDING PRODUCER :
    MAYAR TAREK
  • LINE PRODUCER :
    MOHAMMED ARAFA
  • ASSISTANT PRODUCER :
    AHMED ALLAM
  • PRODUCTION MANAGER :
    MOHAMED SABRY
  • PRODUCTION COORDINATOR :
    ENGY EMAD
  • PHOTOGRAPHER :
    BATOOL EL DAAWI
  • STYLIST :
    NADA ADEL
  • MAKE-UP ARTIST :
    INIAKI MAESTRE
  • TRAINEES :
    GASSER KIRAM/FARAH SERRY
  • POST-PRODUCTION COMPANY :
    LIZARD, CAIRO
  • EDITOR :
    AMR RABEI 
  • POST PRODUCER :
    OMNIA METWALLI
  • COLORIST :
    KARIM MIRA 
  • SPECIAL EFFECTS COMPANY :
    SQUIDS VISUAL ARTS, CAIRO
  • SOUND PRODUCTION COMPANY :
    BYRD KILL STUDIO, CAIRO
  • SOUND DESIGNER :
    HOSNY ALI
  • SOUND STUDIO :
    THE GARAGE
  • MUSIC COMPOSER :
    WAEL ALAA
  • MUSIC ARRANGER :
    WAEL ALAA
  • MVO :
    AHMED KHOGA.
  • CULTURAL CONTEXT EXPLANATION :
    EGYPT HASN'T QUALIFIED FOR THE WORLD CUP IN 28 YEARS. A VERY FRUSTRATING 28 YEARS! EVERY 4 YEARS OUR HOPES RISE, ONLY TO BE SHATTERED WITH LAME EXCUSES. WE'VE BLAMED EVERYTHING FROM REFEREES TO THE WEATHER FOR OUR TEAM'S FAILURE. THE ONE CONSOLATION TO THE NATION IS, "THERE'S ALWAYS A NEXT TIME". BUT ORANGE KNEW THAT EXCUSES COULD ONLY GET US SO FAR, THE TEAM NEEDED TO FEEL THE PRESSURE. THE BRAND WANTED THE TEAM TO FEEL LIKE THERE WAS NO "NEXT TIME". IT WAS THIS TIME THAT MATTERED! EGYPT NEEDED A BOOST, EGYPTIANS DESERVED ONE THING TO BE HAPPY ABOUT, AND FOOTBALL WAS ALWAYS THE ANSWER.
  • ENGLISH SYNOPSIS :
    THE MUSIC VIDEO FEATURES A BUNCH OF OLD TIME, DEVOUT, EGYPTIAN FOOTBALL FANS SINGING IN MELANCHOLIC AGONY. WHY? BECAUSE THEIR TEAM HASN’T QUALIFIED FOR THE WORLD CUP IN THE LAST 28 YEARS. NOW, THESE SENIOR FANS, WATCHING FROM INTENSIVE CARE UNITS AND IN BETWEEN POPPING MEDS, HAVE ONE WISH ONLY, TO SEE THEIR TEAM PLAY IN THE WORLD CUP ONE FINAL TIME! THE DARKLY COMEDIC MUSICAL IS A DEDICATION TO THE NATIONAL TEAM; A PLEA AND A THREAT ALL AT THE SAME TIME. THE MESSAGE, IT’S NOW OR NEVER.
  • ENGLISH CONTEXT EXPLANATION :
    THE 2017 WORLD CUP QUALIFIERS AWAKENED THE ENTIRE NATION, AND WITH IT SOME OF THE BIGGEST BRANDS IN THE EGYPTIAN MARKET. ON EVERY TV CHANNEL AND BILLBOARD BRANDS SCREAMED WITH CHEERS AND SUPPORT FOR THE NATIONAL TEAM. SOME SIGNED STAR ATHLETES, OTHERS PRODUCED BIG BUDGET CAMPAIGNS, BUT ALL HAD THE SAME MESSAGE, ASKING EGYPTIANS NOT TO RAISE THEIR HOPES TO HIGH! ORANGE WANTED TO TAKE A DIFFERENT APPROACH, A BOLDER, MORE DEFIANT ONE. ORANGE BELIEVED WE COULDN'T AFFORD NOT TO MAKE IT ANOTHER TIME. ENOUGH WAS ENOUGH, AND EGYPTIANS HAD THE RIGHT TO SEE THEIR TEAM PLAY AT THE WORLD CUP. WE WERE WILLING TO GO TO EXTREMES FOR THIS TO HAPPEN. AND SO WE DID! WE INTRODUCED THE FOOTBALL FAN THAT COULDN'T WAIT FOUR MORE YEARS, THE FAN THAT REALLY NEEDED EGYPT TO MAKE IT NOW OR NEVER.