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  • SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    INNOCEAN WORLDWIDE, SEOUL
  • ENTRY TITLE :
    THINK DIFFICULT
  • BRAND :
    CAMPAIGN AGAINST GLOBAL WARMING
  • ADVERTISER :
    MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA
  • AGENCY :
    INNOCEAN WORLDWIDE, SEOUL
  • EXECUTIVE CREATIVE DIRECTOR :
    HYEJIN WON
  • COPYWRITER :
    TAE YOUNG KANG/JIYOUNG SIM/SEUNGMIN LEE
  • ART DIRECTOR :
    JAESEOK LEE/HYUNCHUL LIM/CHEOL WON PARK/MIN JUNG SUH
  • COMPUTER ARTIST :
    ILJOON PARK/JEONGYEON LEE/JEONGTACK OH
  • ACCOUNT DIRECTOR :
    CHAVEZ YUM
  • ACCOUNT MANAGER :
    YOUNGHEE LEE
  • ACCOUNT EXECUTIVE :
    SUHYUN JO
  • STRATEGIC PLANNING DIRECTOR :
    CHAVEZ YUM
  • STRATEGIC PLANNING MANAGER :
    YOUNGHEE LEE
  • STRATEGIC PLANNER :
    SUHYUN JO
  • AGENCY PRODUCER :
    YOUNGHEE LEE
  • FILM PRODUCTION COMPANY :
    PLANIT PRODUCTION, SEOUL/ADDICT MEDIA FILMS, SEOUL
  • DIRECTOR :
    JOHN S. PARK/SUNG-BIN
  • ASSISTANT DIRECTOR :
    SUNGAN YOU
  • D.O.P/CINEMATOGRAPHER :
    JOHN S. PARK/MINSOO KIM
  • GAFFER :
    HONGSOO KIM
  • EXECUTIVE PRODUCER :
    HOJUN RO
  • PRODUCER :
    INKYU HWANG/EUNA KIM/JIHYUN NAM/NURI HONG
  • POST-PRODUCTION COMPANY :
    EDIT-IN/NAMSEC DI STUDIO/POST SOLID, SEOUL
  • EDIT-IN :
    JAEHO LEE
  • COLORIST :
    BYUNGWOO NAM (NAMSEC DI STUDIO)
  • FLAME ARTIST :
    KANGKI JANG/YOUNGJU KIM/NAMGU KIM/GIWOONG CHOI/
    HEUIEUN PARK (POST SOLID)
  • SPECIAL EFFECTS COMPANY :
    POST SOLID, SEOUL
  • VISUAL EFFECTS :
    KANGKI JANG/MINWOO LEE/JOONGHWAN JEONG/
    JUNGHWAN KIM/JUNGSEOK YOON/HYUNDONG LEE
  • SOUND PRODUCTION COMPANY :
    AUDIO LAB, SEOUL
  • SOUND DESIGNER :
    HOCHUL JOO
  • SOUND STUDIO PRODUCER :
    JAEHYUK LEE
  • AUDIO ENGINEER :
    HYUNWOO LIM/ONE-WOO LEE/YOHWAN LEE
  • ENGLISH SYNOPSIS :
    A NEW-LAUNCHED BRAND, "FINEAPPLE" RELEASED FIVE DIFFERENT
    ECO-FRIENDLY PRODUCTS THAT CAN HELP TO REDUCE GREENHOUSE GAS. THE FILMS IN THIS CAMPAIGN INTRODUCE EACH PRODUCT MADE BY FINEAPPLE. DEVELOPERS OF FINEAPPLE SPEAK IN EARNEST ABOUT EACH WHIMSICAL PRODUCT. THEY ARE ALL BRILLIANT BUT INCONVENIENT TO USE. WHILE THE DEVELOPERS SPEAK, THEY KEEP BELIEVING THEIR PRODUCTS SHOW INNOVATION. WHEN THE FILM REMINDS PEOPLE OF THE THINK, "SHOULD WE DO IN THOSE WAYS TO REDUCE GREENHOUSE GAS?", THE MESSAGE SHOWS UP; TO REDUCE GREENHOUSE GAS, THE ACTIONS WE ALREADY KNOW ARE EASIER TO TRY.
  • ENGLISH CONTEXT EXPLANATION :
    THE END PART OF THE FILM IS DAILY ACTIONS PEOPLE CAN DO TO REDUCE GREENHOUSE GAS. AMONG THEM, THE SCENE BEEPING THE CARD SHOWS THE PUBLIC TRANSPORTATION CARD, MOST PEOPLE HAVE IN KOREA.