SUB CATEGORY :

INTERNET FILM: ELECTRONICS, HOUSEHOLD PRODUCTS,
HOME APPLIANCES & FURNISHINGS

COMPANY ENTERING :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

ENTRY TITLE :

A NEW PRICE FOR THE PS4

BRAND :

PS4 AND PERSONA5

ADVERTISER :

SONY INTERACTIVE ENTERTAINMENT

AGENCY :

HAKUHODO INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

HIROSHI OKAMOTO

COPYWRITER :

YURI YAMAMOTO/YUKI YOKOI

ART DIRECTOR :

EIICHI TANIGAWA

ACCOUNT MANAGER :

KIYOMI WADA/MAIKO HAYASHI

PR PLANNER :

YUSUKE SHIMIZU (HAKUHODO KETTLE)

INTERACTIVE PLANNER :

YUSUKE AMAGAI

FILM PRODUCTION COMPANY :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

DIRECTOR :

KENSAKU KAKIMOTO

D.O.P/CINEMATOGRAPHER :

KENSAKU KAKIMOTO

FILM PRODUCER :

TAKAHIRO MAYUZUMI

POST-PRODUCTION COMPANY :

DIGITAL EGG INC., TOKYO

EDITOR :

SHUNSUKE KAKUUCHI

COLORIST :

SHUNSUKE KAKUUCHI

FLAME ARTIST :

SHUNSUKE KAKUUCHI

SPECIAL EFFECTS COMPANY :

JITTO INC., TOKYO

SPECIAL EFFECTS PRODUCER :

SHINJI TSUCHIYA

SOUND PRODUCTION COMPANY :

AIIN CO., LTD., TOKYO

SOUND STUDIO PRODUCER :

KATSUYA YAMADA

ENGLISH SYNOPSIS :

IN ORDER TO CREATE THE CONCEPT FOR THE PROMOTIONAL VIDEO OF THE PHANTOM THIEF GAME, "PERSONA 5," WE COMBINED THE NEWS HEADLINE, "5,000 YEN PRICE REDUCTION OF PS4." WE CREATED A SONG THAT TELLS A STORY OF THE MAIN CHARACTER KIDNAPPING THE HISTORICAL FIGURE PRINTED ON THE 5,000 YEN BILL, TO CONVINCE THE DECREASE IN PRICE FOR ONE PERSON. WE MADE THE HISTORICAL FIGURE ACTUALLY SING THE SONG, SPECULATING IT WILL BECOME A HIT.

ENGLISH CONTEXT EXPLANATION :

DUE TO THE FACT THAT THE LAUNCH DAY OF PERSONA 5 AND THE DECREASE IN PRICE FOR THE PS4 WERE DURING THE SAME TIME, WE MADE ICHIYO HIGUCHI, THE HISTORICAL WRITER PRINTED ON THE 5,000 YEN BILL, PLAY ALONG ASIDE THE PHANTOM THIEF CHARACTER WITHIN THE GAME. THIS UNEXPECTED CASTING RECEIVED CONTINUOUS PUBLIC ATTENTION, WITH A TOTAL NUMBER OF VIEWS SURPASSING OVER 1.9 MILLION. THE POPULARITY GREW TO THE POINT WHERE EVEN PEOPLE FROM VARIOUS COUNTRIES CREATED THEIR OWN VERSIONS OF THE SONG IN THEIR NATIVE LANGUAGE.

URL :

https://www.youtube.com/watch?v=Jf-6D9bkYKw