SUB CATEGORY :

INTERNET FILM: ELECTRONICS, HOUSEHOLD PRODUCTS,
HOME APPLIANCES & FURNISHINGS

COMPANY ENTERING :

HS AD, SEOUL

ENTRY TITLE :

VACUUM CLIMBING

BRAND :

LG CORDZERO CYKING

ADVERTISER :

LG ELECTRONICS

AGENCY :

HS AD, SEOUL/PIXEL, SEOUL

EXECUTIVE CREATIVE DIRECTOR :

YOORAN WOO

CREATIVE DIRECTOR :

MYEONGJOONG KIM

COPYWRITER :

CHANGJAE LEE

ART DIRECTOR :

SANGIL LEE

ACCOUNT MANAGER :

SUNGTAEK YOO/YUNINA PARK

ACCOUNT EXECUTIVE :

CHAEKYUNG KIM/SUNBIN WOO

FILM PRODUCTION COMPANY :

F, SEOUL

POST-PRODUCTION COMPANY :

F, SEOUL

SPECIAL EFFECTS COMPANY :

F, SEOUL

SOUND PRODUCTION COMPANY :

F, SEOUL

ENGLISH SYNOPSIS :

CYKING’S EXTREME CHALLENGE TO CLIMB A SKYSCRAPER WITH ITS RELIANCE ON SUCTION POWER.

ENGLISH CONTEXT EXPLANATION :

CORDLESS VACUUM CLEANERS ARE PERCEIVED TO BE CONVENIENT, BUT TO HAVE WEAK SUCTION POWER IN THE MARKET. EMPHASIS ON CORDZERO CYKING’S STRONG CORDLESS SUCTION POWER WILL ELIMINATE EXISTING PERCEPTIONS OF CORDLESS VACUUM CLEANERS. CORDZERO CYKING’S EXTREME CHALLENGE TO CLIMB A SKYSCRAPER WITH ITS RELIANCE ON SUCTION POWER WAS MADE. THE ONLINE EVENT OF UPLOADING PHOTO REPRESENTING CONSUMER’S THOUGHTS ABOUT STRONG SUCTION POWER WAS HELD. AS A RESULT, POSITIVE ONLINE BUZZ ABOUT CYKING’S SUCTION POWER WAS SPREAD AMONG CUSTOMERS.

URL :

https://www.lge.co.kr/lgekor/microsite/vacuum-cleaner/2016/10/12_codezerocykingsns/w/event_contents.jsp