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  • SUB CATEGORY :
    INTERNET FILM: RETAIL, TRAVEL, LEISURE & COMMUNICATION MEDIA
  • COMPANY ENTERING :
    IMPACT BBDO DUBAI, DUBAI
  • ENTRY TITLE :
    SILVER LINING
  • BRAND :
    CENTREPOINT
  • ADVERTISER :
    CENTREPOINT
  • AGENCY :
    IMPACT BBDO DUBAI, DUBAI
  • VICE PRESIDENT :
    COLIN FARMER
  • EXECUTIVE CREATIVE DIRECTOR :
    FADI YAISH
  • CREATIVE DIRECTOR :
    ALOK MOHAN
  • ACCOUNT DIRECTOR :
    BHARTI JOUKANI
  • ACCOUNT EXECUTIVE :
    LIZELLE RODRIGUES
  • AGENCY PRODUCER :
    RAJAA CHAMI
  • FILM PRODUCTION COMPANY :
    GOOD PEOPLE, BEIRUT
  • DIRECTOR :
    MAGED NASSAR
  • D.O.P/CINEMATOGRAPHER :
    PIERRE MOUARKESH
  • EXECUTIVE PRODUCER :
    MICHEL ABOU ZEID/CYNTHIA CHAMMAS
  • POST-PRODUCTION COMPANY :
    LIZARD VFX, CAIRO
  • EDITOR :
    AMR RABEE (LIZARD VFX SHOP CAIRO)
  • COLORIST :
    KARIM MIRA (LIZARD VFX SHOP CAIRO)
  • FLAME ARTIST :
    SERENA DUBAI
  • SPECIAL EFFECTS COMPANY :
    DIGITAL DISTRICT, PARIS
  • SOUND PRODUCTION COMPANY :
    GOLDSTEIN, LONDON
  • SOUND DESIGNER :
    GOLDSTEIN UK
  • MUSIC COMPOSER :
    GOLDSTEIN UK
  • VO :
    EARDRUM AUSTRALIA
  • ENGLISH SYNOPSIS :
    THE FILM CAMPAIGN IS BASED ON A UNIVERSAL INSIGHT THAT COULD CAPTURE AND ENCAPSULATE THE SIZE OF THE SALE - LIFE HAS A MIND OF ITS OWN. AND WHEN IT MAKES ITS OWN PLANS TO RUIN YOUR DAY, THERE IS ONLY ONE THING THAT YOU CAN DO. 
  • ENGLISH CONTEXT EXPLANATION :
    CENTREPOINT, THE MIDDLE EAST’S BIGGEST FASHION STORE WANTED TO ANNOUNCE THEIR SALE 2016 REGIONAL ADVERTISING CAMPAIGN. WITH 131 STORES ACROSS THE UAE, KUWAIT, OMAN, BAHRAIN, LEBANON AND SAUDI ARABIA, CENTREPOINT IS ALSO THE REGION’S MOST COVETED FASHION RETAIL BRAND. IN A REGION THAT IS KNOWN FOR ITS YEAR-LONG SALES AND SHOPPING FESTIVALS, CENTREPOINT HAD TO STAND OUT IN AN OVERLY COMPETITIVE AND CLUTTERED CATEGORY, MEET EXPECTATIONS THAT ARE INCREDIBLY HIGH AND ATTAIN MORE FOOTFALLS IN THEIR STORES.
  • URL :
    https://youtu.be/AUvGHEozwUQ