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  • SUB CATEGORY :
    INTERNET FILM: RETAIL, TRAVEL, LEISURE & COMMUNICATION MEDIA
  • COMPANY ENTERING :
    IMPACT BBDO DUBAI, DUBAI
  • ENTRY TITLE :
    SILVER LINING
  • BRAND :
    CENTREPOINT
  • ADVERTISER :
    CENTREPOINT
  • AGENCY :
    IMPACT BBDO DUBAI, DUBAI
  • VICE PRESIDENT :
    COLIN FARMER
  • EXECUTIVE CREATIVE DIRECTOR :
    FADI YAISH
  • CREATIVE DIRECTOR :
    ALOK MOHAN
  • ACCOUNT DIRECTOR :
    BHARTI JOUKANI
  • ACCOUNT EXECUTIVE :
    LIZELLE RODRIGUES
  • AGENCY PRODUCER :
    RAJAA CHAMI
  • FILM PRODUCTION COMPANY :
    GOOD PEOPLE, BEIRUT
  • DIRECTOR :
    MAGED NASSAR
  • D.O.P/CINEMATOGRAPHER :
    PIERRE MOUARKESH
  • EXECUTIVE PRODUCER :
    MICHEL ABOU ZEID/CYNTHIA CHAMMAS
  • POST-PRODUCTION COMPANY :
    LIZARD VFX, CAIRO
  • EDITOR :
    AMR RABEE (LIZARD VFX SHOP CAIRO)
  • COLORIST :
    KARIM MIRA (LIZARD VFX SHOP CAIRO)
  • FLAME ARTIST :
    SERENA DUBAI
  • SPECIAL EFFECTS COMPANY :
    DIGITAL DISTRICT, PARIS
  • SOUND PRODUCTION COMPANY :
    GOLDSTEIN, LONDON
  • SOUND DESIGNER :
    GOLDSTEIN UK
  • MUSIC COMPOSER :
    GOLDSTEIN UK
  • VO :
    EARDRUM AUSTRALIA
  • ENGLISH SYNOPSIS :
    THE FILM CAMPAIGN IS BASED ON A UNIVERSAL INSIGHT THAT COULD CAPTURE AND ENCAPSULATE THE SIZE OF THE SALE - LIFE HAS A MIND OF ITS OWN. AND WHEN IT MAKES ITS OWN PLANS TO RUIN YOUR DAY, THERE IS ONLY ONE THING THAT YOU CAN DO. 
  • ENGLISH CONTEXT EXPLANATION :
    CENTREPOINT, THE MIDDLE EAST’S BIGGEST FASHION STORE WANTED TO ANNOUNCE THEIR SALE 2016 REGIONAL ADVERTISING CAMPAIGN. WITH 131 STORES ACROSS THE UAE, KUWAIT, OMAN, BAHRAIN, LEBANON AND SAUDI ARABIA, CENTREPOINT IS ALSO THE REGION’S MOST COVETED FASHION RETAIL BRAND. IN A REGION THAT IS KNOWN FOR ITS YEAR-LONG SALES AND SHOPPING FESTIVALS, CENTREPOINT HAD TO STAND OUT IN AN OVERLY COMPETITIVE AND CLUTTERED CATEGORY, MEET EXPECTATIONS THAT ARE INCREDIBLY HIGH AND ATTAIN MORE FOOTFALLS IN THEIR STORES.
  • URL :
    https://youtu.be/AUvGHEozwUQ
  • SUB CATEGORY :
    INTERACTIVE VDO
  • COMPANY ENTERING :
    R/GA SYDNEY, SYDNEY
  • ENTRY TITLE :
    THROUGH THE DARK
  • BRAND :
    GOOGLE PLAY MUSIC
  • ADVERTISER :
    GOOGLE
  • AGENCY :
    R/GA, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    HAMISH STEWART
  • CREATIVE DIRECTOR :
    MICHAEL ARMSTRONG
  • COPYWRITER :
    KATE ALLAN
  • SENIOR TECHNOLOGY DIRECTOR :
    JEFF DONIOS
  • ACCOUNT DIRECTOR :
    NATALIE BREND
  • SOCIAL STRATEGIST :
    JUSTINE CUSACK
  • MARKETING SCIENCES MANAGER :
    CORY NICELY
  • AGENCY PRODUCER :
    JULIA RUSH
  • FILM PRODUCTION COMPANY :
    EXIT FILMS, SYDNEY
  • ENGLISH CONTEXT EXPLANATION :
    A COLLABORATION BETWEEN HIP-HOP LEGENDS HILLTOP HOODS AND GOOGLE PLAY MUSIC, THIS INTERACTIVE MUSIC VIDEO CAPTURES THE SENSE OF A WORLD TURNED UPSIDE DOWN, AS EXPERIENCED BY BAND MEMBER DAN SMITH AS HIS SON LIAM UNDERWENT LEUKEMIA TREATMENT. USERS NAVIGATE THEIR OWN PATH THROUGH TWO 3D ENVIRONMENTS (DARK REPRESENTING FEAR, LIGHT FOR HOPE) BY ROTATING PHONES OR MOVING A MOUSE, TRANSLATING A FATHER AND SON’S JOURNEY INTO A POWERFUL DIGITAL EXPERIENCE. THROUGH THE DARK ENGAGED FANS, DROVE TRIAL OF GOOGLE PLAY MUSIC IN THE CROWDED STREAMING MARKET, AND GENERATED DONATIONS TO A CANTEEN INITIATIVE HELPING YOUNG PEOPLE LIVING WITH CANCER ACCESS LIVE MUSIC.
  • URL :
    https://throughthedark.withgoogle.com/