SUB CATEGORY :

INTERNET FILM: RETAIL, TRAVEL, LEISURE & COMMUNICATION MEDIA

COMPANY ENTERING :

GREYNJ UNITED, BANGKOK

ENTRY TITLE :

CHANGE

BRAND :

BAR-B-Q PLAZA

ADVERTISER :

FOOD PASSION

AGENCY :

GREYNJ UNITED, BANGKOK

MANAGING DIRECTOR :

KANAPORN HUTCHESON

CHIEF CREATIVE OFFICER :

JUREEPORN THAIDUMRONG

EXECUTIVE CREATIVE DIRECTOR :

ANDREW CHU

COPYWRITER :

WORRAWAN CHAILERT/RATANAPARN SONGSERMSAWAD

ART DIRECTOR :

MATTHANA SAETIAW/ARNON KANTAWANG/SIRICHAI YOTATIKUNCHAI

CLIENT SERVICE DIRECTOR :

KONTHAMAS RATANASUVAN

ACCOUNT EXECUTIVE :

KODCHAKORN WALAPHON/NATTABHAT JUMPATHONG

DIGITAL MEDIA DIRECTOR :

POJANEE SOWANTIP

SOCIAL MEDIA SPECIALIST :

PRAPAPAN LEKDA/CHAIWAT MAHAPEERANGKOOL

STRATEGIC PLANNER :

JONGKOCH DUSITTANAKARIN

AGENCY PRODUCER :

KANOKSAK KANCHANACHUTHA

FILM PRODUCTION COMPANY :

PHENOMENA CO., LTD., BANGKOK

DIRECTOR :

THANONCHAI SORNSRIVICHAI

D.O.P/CINEMATOGRAPHER :

PHALANON PONCHAWAPORN

EXECUTIVE PRODUCER :

PANIDA NGAMSOMPONG

POST-PRODUCTION COMPANY :

KOMDEE CO., LTD., BANGKOK

EDITOR :

SONGSAK VISITTIPACKDEEKUN

SPECIAL EFFECTS COMPANY :

EDITTIDE CO., LTD., BANGKOK

SOUND PRODUCTION COMPANY :

CINE DIGITAL SOUND STUDIO CO., LTD., BANGKOK

SOUND DESIGNER :

CHUMPOL SEPSAWASDI

MUSIC COMPOSER :

TERDSAK JANPAN

ENGLISH SYNOPSIS :

BAR-B-Q PLAZA WAS ABOUT TO CHANGE THEIR GRILLING PAN IN SEPTEMBER 2016. EARLIER IN THE YEAR, A CUSTOMER COINCIDENTLY STARTED AN ONLINE PETITION REQUESTING TO CHANGE THE PAN BECAUSE OF THE SOUP SPACE BEING TOO NARROW TO FIT A SPOON. OTHER CONSUMERS COMPLAINED ABOUT THEIR MEAT SLIDING DOWN INTO THE SOUP SPACE. WE TURNED THEIR COMPLAINTS INTO THE REASON FOR OUR CHANGE OF PAN, IN A TONGUE-IN-CHEEK WAY. WE DRAMATIZED THEM INTO SCENES MIMICKING THAI SOAP OPERAS. THE FILM STARTS LIKE A HEARTBREAKING DRAMA MOVIE, DRAWING THE AUDIENCE INTO AN INTIMATE MOMENT BETWEEN MOTHER AND DAUGHTER. THE DAUGHTER IS UPSET FOR A REASON AND THE MOTHER INVITES HER TO VOICE OUT HER PROBLEMS. WE REVEAL THAT SHE IS UPSET ABOUT BAR-B-Q PLAZA’S OLD PAN. AFTER A FEW OVER-THE-TOP BURSTS OF EMOTIONS AND COMPLAINTS FROM DIFFERENT PEOPLE, WE THEN REVEAL OUR NEW STYLISH BLACK PAN AS THE PAY-OFF.

ENGLISH CONTEXT EXPLANATION :

BAR-B-Q PLAZA GOLDEN PAN IS NO ORDINARY PAN. AFTER BEING AROUND FOR OVER 29 YEARS, IT HAS BECOME PART OF THAI CULINARY CULTURE AND BECAME PART OF THE EVERYDAY LIFE OF OUR LOYAL CONSUMERS. BUT LIKE EVERY PRODUCT, IT HAS ITS FLAWS – AND CAUSED ONE OF OUR FANS TO START A PETITION THAT IT WAS TIME FOR A CHANGE. THAIS LOVE DRAMA, SO WE CENTRED OUR FILM AROUND THE PROBLEMS OF OUR OLD PAN AND DRAMATIZED THE ISSUES CONSUMERS WERE FACING.

URL :

https://www.youtube.com/watch?v=9Au_9bZ3tqU