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  • SUB CATEGORY :
    INTERNET FILM: FINANCE, BUSINESS PRODUCTS & SERVICES,
    COMMERCIAL PUBLIC SERVICES
  • COMPANY ENTERING :
    OGILVY GROUP THAILAND, BANGKOK
  • ENTRY TITLE :
    PLOY THE FIGHTER
  • BRAND :
    KIATNAKIN BANK
  • ADVERTISER :
    KIATNAKIN BANK PUBLIC CO., LTD.
  • AGENCY :
    OGILVY GROUP THAILAND, BANGKOK
  • CHIEF CREATIVE OFFICER :
    NOPADOL SRIKIEATIKAJOHN
  • EXECUTIVE CREATIVE DIRECTOR :
    WISIT LUMSIRICHAROENCHOKE
  • CREATIVE DIRECTOR :
    GUMPON LAKSANAJINDA
  • COPYWRITER :
    WISIT LUMSIRICHAROENCHOKE
  • ART DIRECTOR :
    NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/
    KARN VISARANKUL
  • ACCOUNT MANAGER :
    VARUNORN SUPHANNANONT
  • AGENCY PRODUCER :
    YUTHAPONG VARANUKROHCHOK
  • FILM PRODUCTION COMPANY :
    TONGTA FILM CO., LTD., BANGKOK
  • DIRECTOR :
    WITHIT KAMSRAKAEW
  • D.O.P/CINEMATOGRAPHER :
    SUTTHICHAI LUSNGAMORNLERT/PRAWIT PETCHPIPAT
  • GAFFER :
    KOCH PUTTHAYAKOON
  • EXECUTIVE PRODUCER :
    THAMMAWAN MARKVICHIT
  • POST-PRODUCTION COMPANY :
    TONGTA FILM CO., LTD., BANGKOK
  • EDITOR :
    PIYANAN SUEKSAKARN
  • SOUND PRODUCTION COMPANY :
    CINE DIGITAL SOUND STUDIO CO., LTD., BANGKOK
  • SOUND DESIGNER :
    WUTHICHAI KANCHANAKAN
  • MUSIC COMPOSER :
    SANTI CHAIPREECHA
  • MUSIC ARRANGER :
    SANTI CHAIPREECHA
  • URL :
    https://www.youtube.com/watch?v=ad717CEgT8U
  • SUB CATEGORY :
    USE OF DIGITAL TECHNOLOGY
  • COMPANY ENTERING :
    MCGARRYBOWEN, SHANGHAI
  • TITLE :
    SOUND IN SILENCE
  • BRAND :
    INTEL HYPER-SENSE MUSIC SHIRT
  • ADVERTISER :
    INTEL
  • AGENCY :
    MCGARRYBOWEN, SHANGHAI
  • CHIEF CREATIVE OFFICER :
    JEFFRY GAMBLE
  • CREATIVE DIRECTOR :
    RECKY HOU/SWING GU
  • COPYWRITER :
    DORA TSAO/EKO LI/LINGFEI XIE/YUHANG LIU
  • ART DIRECTOR :
    LEO LI/BILLIE CHEN/LOUIS PENG
  • DIRECTOR OF INNOVATION :
    GAVIN CHENG
  • ACCOUNT DIRECTOR :
    SIMONE TAM/CAROL MA/JASMINE QU/JEFF CAI
  • ENGLISH CONTEXT EXPLANATION :
    HEARING IMPAIRED DANCERS ARE UNABLE TO EXPERIENCE THE MUSIC THAT DRIVES THEIR LIFE'S PASSION. DESPITE DAILY PRACTICE, PERFORMING WITHOUT THE HELP OF AN INTERPRETER REMAINS A DISTANT DREAM. USING THE POWER OF INTEL CHIPSETS, WE CREATED THE HYPER SENSE MUSIC SHIRT, A WEARABLE DEVICE THAT TRANSLATES MUSIC INTO MOTION. EQUIPPED WITH 40 VIBRATION MODULES, THE SHIRT COMMUNICATES THE NUANCE OF SOUND - FROM THE TAPPING OF A CYMBAL TO THE MELODY OF A PIANO SOLO. AS A RESULT, TWO HEARING IMPAIRED DANCERS EXPERIENCED A NEW SENSE OF PERCEPTION, AND ON THE STAGE OF 'MY FUTURE', CHINA'S MOST POPULAR TECHNOLOGY SHOW, THEY DELIVERED AN AMAZING LIVE PERFORMANCE WITHOUT AN INTERPRETER - FOR THE FIRST TIME IN THEIR LIVES.