SUB CATEGORY :

INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

NAGA DDB TRIBAL SDN BHD, PETALING JAYA

ENTRY TITLE :

THE SICKEST MANNEQUIN CHALLENGE

BRAND :

PUBLIC SERVICE ANNOUNCEMEMNT

ADVERTISER :

PROTECT & SAVE THE CHILDREN

AGENCY :

NAGA DDB TRIBAL, PETALING JAYA

EXECUTIVE CREATIVE DIRECTOR :

ALVIN TEOH

CREATIVE GROUP HEAD :

JEREMY YEOH

CREATIVE DIRECTOR :

ALEX WONG

COPYWRITER :

CANDICE CHHOA/JEREMY YEOH

ART DIRECTOR :

RACHEL HOO/SIMON YIP

VIDEO SPECIALIST :

ALBERT ANG

AGENCY PRODUCER :

SHARON DE SILVA/HAN PEI LEE

FILM PRODUCTION COMPANY :

RESERVOIR WORLD SDN BHD, KUALA LUMPUR

DIRECTOR :

SOH CHIA LOK

D.O.P/CINEMATOGRAPHER :

LAU WEI KAI

EXECUTIVE PRODUCER :

CHOW CHUN SON

FILM PRODUCER :

NADIA SEE HUI CI

PRODUCTION DESIGNER :

ABDUL HADI BIN ABDUL HAMID

ENGLISH SYNOPSIS :

STATISTICALLY, 79% OF CHILD TRAFFICKING IS FOR SEXUAL EXPLOITATION. IN MALAYSIA, AUTHORITIES HAVE YET TO SANCTION THE OPTIONAL PROTOCOL ON THE SALE OF CHILDREN AND CHILD PROSTITUTION. WE HIGHLIGHT THIS ISSUE BY LEVERAGING ON THE VIRAL VIDEO TREND – THE MANNEQUIN CHALLENGE. THE WEBFILM TAKES VIEWERS ON A TOUR OF A BROTHEL SELLING SEX WITH CHILDREN. IT SHOWS “CLIENTS” WITH HELPLESS UNDERAGE SEX WORKERS FROZEN IN TIME. THE KEY MESSAGE OF THE VIDEO IS TO STOP PERPETRATORS IN THEIR TRACKS AND TO PUT CHILD SEXUAL EXPLOITATION AT A STANDSTILL. THE VIDEO LEADS TO AN ONLINE PETITION AT HTTP://NGOHUB.ASIA/PETITION/ PUSHING FOR HARSHER LAWS FOR THE PROSECUTION OF GROOMING, TRAFFICKING AND SEXUAL EXPLOITATIONS.

URL :

https://www.youtube.com/watch?v=lKXClMuH9MY