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  • SUB CATEGORY :
    INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    NAGA DDB TRIBAL SDN BHD, PETALING JAYA
  • ENTRY TITLE :
    THE SICKEST MANNEQUIN CHALLENGE
  • BRAND :
    PUBLIC SERVICE ANNOUNCEMEMNT
  • ADVERTISER :
    PROTECT & SAVE THE CHILDREN
  • AGENCY :
    NAGA DDB TRIBAL, PETALING JAYA
  • EXECUTIVE CREATIVE DIRECTOR :
    ALVIN TEOH
  • CREATIVE GROUP HEAD :
    JEREMY YEOH
  • CREATIVE DIRECTOR :
    ALEX WONG
  • COPYWRITER :
    CANDICE CHHOA/JEREMY YEOH
  • ART DIRECTOR :
    RACHEL HOO/SIMON YIP
  • VIDEO SPECIALIST :
    ALBERT ANG
  • AGENCY PRODUCER :
    SHARON DE SILVA/HAN PEI LEE
  • FILM PRODUCTION COMPANY :
    RESERVOIR WORLD SDN BHD, KUALA LUMPUR
  • DIRECTOR :
    SOH CHIA LOK
  • D.O.P/CINEMATOGRAPHER :
    LAU WEI KAI
  • EXECUTIVE PRODUCER :
    CHOW CHUN SON
  • FILM PRODUCER :
    NADIA SEE HUI CI
  • PRODUCTION DESIGNER :
    ABDUL HADI BIN ABDUL HAMID
  • ENGLISH SYNOPSIS :
    STATISTICALLY, 79% OF CHILD TRAFFICKING IS FOR SEXUAL EXPLOITATION. IN MALAYSIA, AUTHORITIES HAVE YET TO SANCTION THE OPTIONAL PROTOCOL ON THE SALE OF CHILDREN AND CHILD PROSTITUTION. WE HIGHLIGHT THIS ISSUE BY LEVERAGING ON THE VIRAL VIDEO TREND – THE MANNEQUIN CHALLENGE. THE WEBFILM TAKES VIEWERS ON A TOUR OF A BROTHEL SELLING SEX WITH CHILDREN. IT SHOWS “CLIENTS” WITH HELPLESS UNDERAGE SEX WORKERS FROZEN IN TIME. THE KEY MESSAGE OF THE VIDEO IS TO STOP PERPETRATORS IN THEIR TRACKS AND TO PUT CHILD SEXUAL EXPLOITATION AT A STANDSTILL. THE VIDEO LEADS TO AN ONLINE PETITION AT HTTP://NGOHUB.ASIA/PETITION/ PUSHING FOR HARSHER LAWS FOR THE PROSECUTION OF GROOMING, TRAFFICKING AND SEXUAL EXPLOITATIONS.
  • URL :
    https://www.youtube.com/watch?v=lKXClMuH9MY
  • SUB CATEGORY :
    DIGITAL INTEGRATED CAMPAIGN: CARS, OTHER VEHICLES, ACCESSORIES & AUTO SERVICES
  • COMPANY ENTERING :
    AID-DCC INC., TOKYO
  • ENTRY TITLE :
    UNKAI NAVI
  • BRAND :
    CORPORATE
  • ADVERTISER :
    MITSUBISHI MOTORS CORPORATION
  • AGENCY :
    HAKUHODO INC., TOKYO/HAKUHODO I-STUDIO INC., TOKYO
  • CREATIVE DIRECTOR :
    SHINICHIRO HASHIZUME
  • COPYWRITER :
    YASUTAKA IDE/MASATOSHI USAMI
  • ART DIRECTOR :
    RYOTA SAKAE/HIROFUMI NAKAGAWA (ANDMADE INC.)
  • WEB DIRECTOR :
    MASAKI WATANABE
  • ACCOUNT DIRECTOR :
    KEIICHI YOSHIDA
  • ACCOUNT SUPERVISOR :
    TOSHIYUKI MATSUO
  • DESIGNER :
    KENJIRO NAKAYAMA/ROSA TAKAHASHI/TAKAYUKI KITAI
  • ARCHITECT :
    ATSUSHI TABATA
  • DIGITAL PRODUCER :
    RIE YOKOI
  • FILM PRODUCTION COMPANY :
    ROBOT, TOKYO
  • DIGITAL PRODUCTION COMPANY :
    AID-DCC INC., OSAKA/HOMUNCULUS INC., TOKYO
  • FILM PRODUCER :
    TATSURO HAYASHI/MASAYO WATANABE
  • PRODUCER :
    YUSUKE YAMANAKA
  • ASSISTANT PRODUCER :
    YUKA SATO
  • DIRECTOR :
    SHINNOSUKE ARIMA (EDP GRAPHIC WORKS)
  • MUSIC PRODUCER :
    SEIYA SUZUKI (MAXILLA)
  • PRODUCTION MANAGER :
    TAKESHI DAIMON
  • PHOTOGRAPHER :
    SATOSHI TAKIZAWA (FREELANCE)
  • TECHNICAL DIRECTOR :
    YASUHIRO KIMURA/HIROSHI YAMANAKA
  • DEVELOPER :
    YUICHIRO ARAI/NOBUYUKI KAYAHARA (MEDIA-PULSAR CO.,LTD.)
  • ENGLISH CONTEXT EXPLANATION :
    OVER 70% OF LAND IN JAPAN IS MOUNTAINOUS. IT IS ALSO A COUNTRY HIGH IN HUMIDITY. THE UNIQUE LANDSCAPE AND WEATHER CONDITIONS TOGETHER CREATE THE SPECTACULAR [UNKAI]. ONCE SEEN, NO ONE CAN QUESTION IT’S BEAUTY. BUT AT THE SAME TIME, BECAUSE IT IS INDEED A NATURAL PHENOMENON, IT MAKES IT EVEN HARDER TO FORECAST IT’S APPEARANCE.
  • URL :
    http://www.mitsubishi-motors.co.jp/special/weekend-explorer/unkai/