SUB CATEGORY :

INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

MCCANN ERICKSON JAPAN, TOKYO

ENTRY TITLE :

STILL LIFE

BRAND :

END ALS

ADVERTISER :

THE END ALS ASSOCIATION

AGENCY :

MCCANN ERICKSON JAPAN, TOKYO

EXECUTIVE CREATIVE DIRECTOR :

ISAMU NAKAMURA

COPYWRITER :

CHIHARU OZAKI/YASUAKI KURATA/SHOTARO ADACHI

ART DIRECTOR :

YASUAKI KURATA/SHOTARO ADACHI/YUKI SAITO/RYOSUKE YOSHITOMI

WEB :

HIDEYUKI KODAMA (UTIX,INC.)/SATOSHI NARAI (UTIX,INC.)

PR DIRECTOR :

MIYOKO OHKI

STRATEGIC PLANNING DIRECTOR :

MASAHIRO (HIRO) FUJITA

STRATEGIC PLANNER :

AKIHIRO ORIMO/HIROFUMI HAYASHI (DENTSU INC.)/
MASAHIKO FUTARA/MASATANE MUTO (HAKUHODO INC.)/
MOTOI ITO (AD HOC INC.)

CREATIVE PLANNER :

CHIHARU OZAKI

AGENCY PRODUCER :

KIYOSHI KINDO

TRANSLATION :

KAORI MOCHIZUKI

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

KENSAKU KAKIMOTO (OFFICE SAKU)/SATOMI INAGAKI (OFFICE SAKU)

D.O.P/CINEMATOGRAPHER :

ASAMI KOYAMA (K FIBE INC.)

FILM PRODUCER :

JUNICHI MURATA (AOI PRO.)/TAISUKE SHIRASAWA (AOI PRO.)

PRODUCTION MANAGER :

MANA HASHIMOTO (AOI PRO.)/TOMOMI TERAMOTO (AOI PRO.)

SUPPORT :

EIJI NISHIDA/MAI FUKUDA/JOHN WOODWARD (CRAFT WORLDWIDE)

POST-PRODUCTION COMPANY :

DIGITAL GARDEN INC., TOKYO

EDITOR :

SATOMI INAGAKI (OFFICE SAKU)

SOUND PRODUCTION COMPANY :

TAMCO INC., TOKYO

SOUND DESIGNER :

HISAO USUI

MUSIC COMPOSER :

TORU MIDORIKAWA/TARO FUJIWARA (BISHOP MUSIC)

MIXER :

HIROKI OKUMURA (DIGITAL GARDEN INC.)

ENGLISH SYNOPSIS :

THE “STILL LIFE” PROJECT IS A PROJECT IN WHICH ALS PATIENT HIRO INTENTIONALLY PUT HIS CONDITION ON PUBLIC DISPLAY TO BE A SUBJECT FOR A STILL LIFE PAINTING TO POWERFULLY ILLUMINATE THE CRUELTY OF HIS DISEASE. THE VIDEO IS ESPECIALLY MEANINGFUL AS AN ONLINE PROJECT, BECAUSE, FOR ALS PATIENTS THAT HAVE LOST THEIR ABILITY TO MOVE, A COMPUTER OPERATED BY EYE MOVEMENT IS THEIR ONLY MEANS OF REMAINING CONNECTED WITH THE OUTSIDE WORLD. ONLINE IS THE ONLY PLACE WHERE THEY CAN CONTINUE TO ACT AND EXPRESS THEMSELVES LIKE EVERYONE ELSE. A MOVING IMAGE, I.E., VIDEO, IS ALSO AN EFFECTIVE WAY TO ACCENTUATE, THROUGH CONTRAST, THE IMMOBILITY AND STILLNESS THAT ALS FORCES UPON ITS SUFFERERS.

ENGLISH CONTEXT EXPLANATION :

IN JAPAN, PEOPLE WITH DISABILITIES TEND TO HIDE THEMSELVES FROM THE PUBLIC FROM A STRONG SENSE OF SHAME THAT IS DEEPLY EMBEDDED IN JAPANESE CULTURE. HIRO, AN ALS PATIENT CURRENTLY ONLY CAPABLE OF EYE MOVEMENT, DECIDED TO USE THIS TO HIS ADVANTAGE BY INTENTIONALLY PUTTING HIMSELF ON DISPLAY TO ILLUMINATE THE CRUELTY OF THE DISEASE AND TO PROVOKE PEOPLE INTO THINKING. TO FURTHER RAISE AWARENESS, HIRO CALLED OUT TO PEOPLE ON SOCIAL MEDIA TO USE HIM AS A SUBJECT FOR A STILL LIFE PAINTING. AS A RESULT, ARTISTS OF ALL LEVELS CAME TO CREATE PAINTINGS AND DRAWINGS OF HIRO, WHICH IN TURN SERVED TO EXPAND THE REACH OF THE MESSAGE FURTHER, WHEN THE FINISHED WORKS WERE DISPLAYED AT THE EVENT VENUE'S GALLERY SPACE AS WELL AS IN VARIOUS OUTDOOR LOCATIONS, INCLUDING A SUBWAY STATION AND AN OUTDOOR VISION IN SHINJUKU AND HARAJUKU DISTRICT OF TOKYO (IN DIGITAL FORM).

URL :

http://end-als.com/#still