SUB CATEGORY :

WEBSITE: SELF-PROMOTION & CORPORATE WEBSITE

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

LIFE IS ELECTRIC

BRAND :

PANASONIC

ADVERTISER :

PANASONIC CORPORATION

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

YOSHIHIRO YAGI

COPYWRITER :

HARUKO TSUTSUI/MARINA DANJO/SCOTT LEHMAN

ART DIRECTOR :

YOSHIHIRO YAGI/TAIJI KIMURA/DAISUKE HATAKEYAMA

WEB DIRECTOR :

KEIGO NAKANISHI

WEB PROGRAMMER :

KENTARO OTSUKA

ILLUSTRATOR :

BLEX BOLEX

DESIGNER :

CHIHIRO KATO

ACCOUNT EXECUTIVE :

KYOSUKE FUJITA/NAHOKO YOKOYAMA

STRATEGIC PLANNER :

HAJIME YAKUSHIJI

EXECUTIVE PRODUCER :

KOJI WADA

FILM PRODUCTION COMPANY :

TYO DRIVE, TOKYO/CAVIAR, TOKYO

DIRECTOR :

TAKUYA DEMURA

D.O.P/CINEMATOGRAPHER :

FUMIHITO KATAMURA

GAFFER :

HIROKI NISHIGAYA

EXECUTIVE PRODUCER :

SHUNICHI TAKANO

FILM PRODUCER :

YUTA HARASAWA

PRODUCTION MANAGER :

MAIKO FUJIWARA

PRODUCTION DESIGNER :

TAIJI KIMURA/DAISUKE HATAKEYAMA/MASASHI FUJITA

POST-PRODUCTION COMPANY :

PEN.INC., TOKYO/CREATIVE POWER UNIT, TOKYO/TYO DRIVE, TOKYO

ILLUSTRATOR :

BLEX BOLEX

ARTIST AGENT :

NATSUKO KIDA

SPECIAL EFFECTS COMPANY :

MASKMAN INC., TOKYO/ARTISAN INC., TOKYO

SPECIAL EFFECTS PRODUCER :

YUSUKE SAKURAI

TECHNICAL DESIGNER :

TATSUYA UTSUSHIKAWA/HIROYUKI SEINO/YOSHIHISA HAGI/EIJI KAMOMIYA

WEB DESIGNER :

DAISUKE SHIMOKAWA

SOUND PRODUCTION COMPANY :

HANDSOME TRACKS INC., KYOTO

SOUND DESIGNER :

TORU SASAKI

ENGLISH CONTEXT EXPLANATION :

IN JAPAN, ELECTRICITY IS SO MUCH A PART OF LIFE THAT IT IS OFTEN TAKEN FOR GRANTED. IN APRIL 2016, HOWEVER, THE JAPANESE RETAIL ELECTRICITY MARKET WAS DEREGULATED, ENABLING CONSUMERS TO CHOOSE THEIR ELECTRICITY PROVIDER FOR THE FIRST TIME. WITH PUBLIC INTEREST IN ELECTRICITY RUNNING HIGH, PANASONIC WANTED TO USE ITS POSITION AS A LEADING MANUFACTURER OF ELECTRONICS, HOUSING, COMMUNICATION, AND ENERGY PRODUCTS TO BEGIN A CONVERSATION WITH CONSUMERS ABOUT THE REAL VALUE OF ELECTRICITY.

URL :

http://panasonic.jp/battery/charge/life_electric/en/#/