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  • SUB CATEGORY :
    DIGITAL INTEGRATED CAMPAIGN: DURABLE CONSUMER GOODS
  • COMPANY ENTERING :
    SPICEBOX INC., TOKYO
  • ENTRY TITLE :
    HAND MEETS HAND
  • BRAND :
    TIFFANY & CO.
  • ADVERTISER :
    TIFFANY & CO.
  • AGENCY :
    HAKUHODO INC., TOKYO
  • CHIEF EXECUTIVE OFFICER :
    TOSHIYA FUKUDA (777)/KENJI KAMIYA (WHITE INC.)
  • COPYWRITER :
    GENKI KIMURA
  • ART DIRECTOR :
    RYOKO NAGAMATSU
  • INTERACTIVE ART DIRECTOR :
    RYOKO NAGAMATSU
  • IMG SRC/TECHNICAL DIRECTOR :
    MASANORI MORI
  • IMG SRC/ENGINEER :
    MASANORI YOSHII
  • ACCOUNT DIRECTOR :
    SHIRO KOMORI
  • ACCOUNT MANAGER :
    HARUHIKO TSURUMI
  • ACCOUNT EXECUTIVE :
    ERI FUCHINO
  • COMMUNICATiON PLANNER :
    MINAKO TANAKA (HAKUHODO MEDIA PARTNERS)
  • STRATEGIC PLANNING DIRECTOR :
    DAISUKE FUKUHARA
  • STRATEGIC PLANNER :
    RYO KAZUNO (SPICEBOX)
  • PLANNER :
    HIROMASA HOSOTANI (WHITE INC.)
  • FILM PRODUCTION COMPANY :
    HAKUHODO PRODUCT’S INC., TOKYO
  • DIRECTOR :
    YUKO YASUNAGA (CAVIER)/TAICHI HIRAO
  • D.O.P/CINEMATOGRAPHER :
    KAZUNARI TANAKA
  • GAFFER :
    CHIE NAGAO
  • FILM PRODUCER :
    HAYATO ARAKAWA
  • CHIEF PRODUCTION MANAGER :
    TORU TAGUCHI
  • PRODUCTION MANAGER :
    TOSHINORI YOKOKAWA
  • PRODUCTION DESIGNER :
    TAKASHI SASAKI (SHINKUU CO., LTD.)
  • POST-PRODUCTION COMPANY :
    REDHILL, TOKYO
  • EDITOR :
    AKIHISA FUKUOKA
  • FLAME ARTIST :
    AKIHISA FUKUOKA
  • POST PRODUCER :
    SHINYA IMOTO
  • SPECIAL EFFECTS COMPANY :
    DROP, TOKYO
  • ANIMATOR :
    SABUROU HASHIMOTO
  • SPECIAL EFFECTS PRODUCER :
    HIDEYUKI KOUTAHIDEYUKI KOUTA
  • SOUND PRODUCTION COMPANY :
    AIIN CO., LTD., TOKYO
  • SOUND DESIGNER :
    KATSUYA YAMADA
  • SOUND STUDIO PRODUCER :
    KATSUYA YAMADA
  • MUSIC COMPOSER :
    GUTEVOLK
  • ENGLISH CONTEXT EXPLANATION :
    IN ORDER TO REBUILD THE ENGAGEMENT WITH YOUNG TARGET WHO ARE GETTING INDIFFERENT TO TIFFANY, WE CREATED AN INTERACTIVE YET SO PRIMORDIAL EXPERIENCE ON STORY OF A PAIR OF LOVERS. WE SET UP A PROJECTION SYSTEM MODELED AFTER A NEW YORK STREETLIGHT AT TIFFANY’S GINZA SIGNATURE STORE. WHEN A COUPLE PUT THEIR HANDS UNDER THE STREETLIGHT, AN ANIMATED STORY IS PROJECTED ON THEIR HANDS. WHEN TWO HANDS TOUCH AND OPEN LIKE A BOOK, THE STORY UNVEILS ITSELF BY THE SENSOR THAT DETECTS THEIR HAND MOVEMENTS. WE TURNED LOVERS’ HANDS INTO A PERSONAL PICTURE BOOK. AT THE CONCLUSION OF THE STORY, THE PROJECTOR DISPLAYS A WEDDING PROPOSAL AND FITS AN ENGAGEMENT RING ON THE WOMAN’S RING FINGER. WE REALIZED AN ORIGINAL STORY WITH SCENARIO OPTIONS AND AUTOGRAPH BY EACH COUPLE, WHICH IS PROJECTED ON HANDS AT THE END OF STORY.
  • URL :
    http://award.255255255.com/hand-meets-hand/