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  • SUB CATEGORY :
    DIGITAL INTEGRATED CAMPAIGN: CORPORATE IMAGE
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • ENTRY TITLE :
    DNA GLASS
  • BRAND :
    SUNTORY
  • ADVERTISER :
    SUNTORY BUSINESS EXPERT LIMITED
  • AGENCY :
    DENTSU INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    YASUYUKI KAWANO (DENTSU INC.)
  • CREATIVE DIRECTOR :
    YUKARI OKA (SUNTORY BUSINESS EXPERT LIMITED)/
    KIYOSHI OHMORI (SUN-AD COMPANY LIMITED)/
    SOICHI ONO (DENTSU INC.)
  • CREATIVE PRODUCER :
    AYAKA TANIGUCHI (SUNTORY BUSINESS EXPERT LIMITED)
  • ART DIRECTOR :
    JEONG-HO IM (MOUNT INC.)
  • PLANNER :
    SOICHI ONO/RYO OHTSUBO/KAZUHIKO IKEDA/
    MASAHIRO KITAO/MASAHIRO OKUMURA/YUMIKO OTA/
    SHINNOSUKE MATSUYOSHI/HITOMI SATO/TAKURO YAMAWAKI/
    MINAMI NAKAZAWA (DENTSU INC.)/JEONG-HO IM (MOUNT INC.)
  • COPYWRITER :
    YUMIKO OTA/SHINNOSUKE MATSUYOSHI/HITOMI SATO (DENTSU INC.)
  • PRODUCT DESIGNER :
    YOH KOMIYAMA (YOH KOMIYAMA DESIGN)
  • TECHNICAL DIRECTOR/PROGRAMMER :
    TAKESHIRO UMETSU (MOUNT INC.)
  • DESIGNER :
    JEONG-HO IM/HIROKA HASEGAWA/YUI YOSHIDA (MOUNT INC.)
  • HTML CODING :
    MABOROSHI
  • ACCOUNT EXECUTIVE :
    KOICHIRO ABE (DENTSU INC.)
  • PROJECT PRODUCER :
    KAZUHIKO IKEDA (DENTSU INC.)/AI KOUHEI/
    SUSUMU INOUE (DENTSU TEC INC.)
  • PROJECT MANAGER :
    TAKURO YAMAWAKI (DENTSU INC.)/KO YOSHIDA (MOUNT INC.)
  • FILM PRODUCTION COMPANY :
    DENTSU CREATIVE X INC., TOKYO
  • FILM PRODUCER :
    RYOKO TOYAMA (DENTSU CREATIVE X INC.)
  • FILM PRODUCTION MANAGER :
    MAKOTO YAMASHITA (DENTSU CREATIVE X INC.)
  • DIRECTOR :
    GENKI AKAEDA
  • CINEMATOGRAPHER :
    KOHO KOTAKE
  • GAFFER :
    TATSUNIWA DOI
  • DIT :
    SHINGO MARUYAMA (TYO TECHNICAL RANCH INC.)
  • SFX :
    SHIGERU HAGIWARA (KYORITSUKOUGEI INC.)
  • SET DESIGNER :
    YOSHIHIRO NARUTAKI (CRAFT CO., LTD.)
  • SIZZLE ARTIST :
    TOSHIYA MIKATA/KOSUKE KATO (TOPUP INC.)
  • STYLIST :
    TSUYOSHI TAKAHASHI (DECORATION INC.)
  • HAIR MAKE :
    MIE SUZUKI
  • POST PRODUCTION COMPANY :
    DIGITAL GARDEN INC., TOKYO
  • COLORIST :
    MASAHIRO ISHIYAMA
  • EDITOR :
    TETSUYA TAKEGAWA
  • FLAME ARTIST :
    KOHEI SUDO
  • MIXING ENGINEER :
    HIROKI OKUMURA
  • SPECIAL EFFECTS COMPANY :
    MARK INC., TOKYO
  • CG PRODUCER :
    YOSHIFUMI SADAHARA
  • CG PRODUCTION MANAGER :
    TATSUYA FURUHATA
  • CG ARTIST :
    KENTARO OHIRA
  • SOUND PRODUCTION COMPANY :
    ONGAKUSHITSU INC., TOKYO
  • MUSIC PRODUCER :
    SETSU FUKUSHIMA
  • MUSIC COMPOSER/SINGER :
    RYO NAGANO
  • RECORDING ENGINEER :
    TOSHIYA KAI
  • PRODUCT DEVELOPMENT :
    INAC CORPORATION
  • DNA ANALYSIS :
    GENOMEDIA INC.
  • PR PLANNING/EXECUTIVE :
    CATCHBALL INC.
  • ENGLISH CONTEXT EXPLANATION :
    DNA GLASS IS THE ONE AND ONLY BEER GLASS FOR EACH HUMAN BEING TO DISCOVER THE “ULTIMATE BEER”. WE FOUND OUT THAT GENES DEFINE THE WAY PEOPLE ENJOY BEER. HAVING THAT KNOWLEDGE, WE CREATED AN ORIGINAL ALGORITHM THAT GENERATES THE BEST BEER GLASS DESIGN FOR EACH INDIVIDUAL, ACCORDING TO ONE’S DNA DATA. THE GLASS DESIGN IS THEN MATERIALIZED USING 3D PRINTING TECHNOLOGY.
    THIS PROJECT MAKES IT POSSIBLE TO PRODUCE AS MANY GLASSES AS THERE ARE PEOPLE ON THIS EARTH.
  • URL :
    http://en.dna.glass/
  • SUB CATEGORY :
    BEST USE OF SOCIAL MEDIA & EARNED MEDIA
  • COMPANY ENTERING :
    BWM DENTSU, SYDNEY
  • TITLE :
    DISAPPEARING PERSONS
  • BRAND :
    QUEENSLAND POLICE
  • ADVERTISER :
    QUEENSLAND POLICE
  • AGENCY :
    BWM DENTSU, MELBOURNE/COX INALL CHANGE, MELBOURNE/
    VIZEUM, MELBOURNE
  • CHIEF CREATIVE OFFICER :
    ROB BELGIOVANE
  • EXECUTIVE CREATIVE DIRECTOR :
    AMY HOLLIER
  • ASSOCIATE EXECUTIVE CREATIVE DIRECTOR :
    PHIL VAN BRUCHEM
  • CREATIVE DIRECTOR :
    CHRIS ANDREWS
  • COPYWRITER :
    TOM OPIE
  • ART DIRECTOR :
    CHRIS PLUMMER
  • ACCOUNT MANAGER :
    ELEANOR MCLEOD (COX INALL CHANGE)
  • ACCOUNT EXECUTIVE :
    ELLEN DONALD (COX INALL CHANGE)
  • COMMUNICATIONS PLANNING EXECUTIVE :
    PATRICK BELL (VIZEUM)
  • DIGITAL PLANNER :
    MAC WRIGHT
  • AGENCY PRODUCER :
    SONIA MCLAVERTY
  • FILM PRODUCTION COMPANY :
    GUILTY, MELBOURNE
  • DIRECTOR :
    CHRISTOPHER TOVO