• SUB CATEGORY :
    USER EXPERIENCE ON WEBSITE
  • COMPANY ENTERING :
    DENTSU JAYME SYFU, MANILA
  • ENTRY TITLE :
    #STAYNEGATHIVE
  • BRAND :
    FREE HIV TESTING
  • ADVERTISER :
    LOVEYOURSELF
  • AGENCY :
    DENTSU JAYME SYFU, MANILA
  • CHIEF RELATIONS OFFICER :
    ALEX SYFU
  • CHIEF CREATIVE OFFICER :
    MERLEE JAYME
  • EXECUTIVE CREATIVE DIRECTOR :
    LOUIE SOTTO/JERRY HIZON
  • CREATIVE DIRECTOR :
    BIBOY ROYONG
  • COPYWRITER :
    THERESE LIBORO/LOUIE SOTTO
  • ART DIRECTOR :
    BIBOY ROYONG/CESCA VENERACION
  • TECHNOLOGIST :
    JR IGNACIO
  • PROGRAMMER :
    JR IGNACIO/ARCHIE GELONGA
  • ACCOUNT DIRECTOR :
    GABBIE SANTIAGO
  • SOCIAL MEDIA MANAGER :
    TABBI TOMAS
  • STRATEGIC PLANNING DIRECTOR :
    DIDAY ALCUDIA
  • DIGITAL PRODUCER :
    DOM DE LEON
  • FILM PRODUCTION COMPANY :
    TOWER OF DOOM, MANILA
  • EXECUTIVE PRODUCER :
    CARLO PERLAS
  • POST-PRODUCTION COMPANY :
    TOWER OF DOOM, MANILA
  • EDITOR :
    BOOGS SAN JUAN
  • ENGLISH CONTEXT EXPLANATION :
    HIV CASES IN THE PHILIPPINES HAVE RISEN AT AN ALARMING RATE IN
    THE PAST FEW YEARS. THIS PROMPTED LOVEYOURSELF, AN NGO OFFERING FREE HIV TESTING, TO ENCOURAGE PEOPLE TO GET TESTED.
    THE PROBLEM WAS THAT THESE SAME PEOPLE THOUGHT THEMSELVES IMPERVIOUS TO THE DISEASE. SO WE CREATED AN ONLINE CAMPAIN SHOWING HOW HIV CAN BE PART OF ANYONE'S STORY.
  • URL :
    http://www.hivfy.com/
  • SUB CATEGORY :
    BEST USE OF DIGITAL
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • ENTRY TITLE :
    ELECTION IN THE DARK
  • BRAND :
    WEBSERVICE
  • ADVERTISER :
    YAHOO JAPAN CORPORATION
  • AGENCY :
    DENTSU INC., TOKYO
  • CHIEF CREATIVE OFFICER :
    YASUHARU SASAKI
  • EXECUTIVE CREATIVE DIRECTOR :
    YOSHIMITSU SAWAMOTO
  • CREATIVE DIRECTOR :
    AKIRA SUZUKI/KAZUYOSHI OCHI/TOGO KIDA
  • COPYWRITER :
    KENTA ISOBE
  • ART DIRECTOR :
    MASANARI KAKAMU
  • INSIGHT :
    CHIKASA KOMAZAWA/AKIRA HIYAMA/YOHEI SETO
  • ENGINEER :
    KAZUKI NAKATA/MASANORI NAGAMURA/MASAMI GOTO
  • ACCOUNT DIRECTOR :
    SHINYA UCHIDA/JUN WATANABE
  • ACCOUNT MANAGER :
    MICHIHITO NISHIZAKI
  • MEDIA PLANNING DIRECTOR :
    YOHEI TAKAHASHI/KAZUYA WATANABE
  • MEDIA PLANNING MANAGER :
    KOICHI SUZUKI
  • MEDIA PLANNER :
    KAZUAKI MATSUMURA/AKIHIKO MAEDA/KAZUTO KITAKADO
  • DESIGNER :
    RYOTA MISHIMA
  • AGENCY PRODUCER :
    EIKO SHIMADA/TAKURO ITO/SAKI TOGASHI/HOJIN ISHII/
    YOSHIMUNE TAKAMATSU/RYO TAKASHIMA/NANA ARAI/MAYUMI MORIOKA
  • DIRECTOR :
    TAKAYUKI KOMATSU/SATOMI INAGAKI