SUB CATEGORY :

APPLICATION

COMPANY ENTERING :

BBDO BANGKOK LTD, BANGKOK

ENTRY TITLE :

SAFE&SOUND MUSIC PLAYER

BRAND :

LMG INSURANCE ROAD SAFETY CAMPAIGN

ADVERTISER :

LMG INSURANCE

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

SUTHISAK SUCHARITTANONTA

EXECUTIVE CREATIVE DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT

CREATIVE DIRECTOR :

SUTHISAK SUCHARITTANONTA/PARK WANNASIRI

COPYWRITER :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/PARK WANNASIRI/
THITI BOONKERD/VACHIRA PASHEKREPAPON

ART DIRECTOR :

SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
PARK WANNASIRI/PANUPAK SIRIPAKDEE/
KANTAPON METHEEKUL

ACCOUNT DIRECTOR :

ADISORN ATIKOMCHAKORN/KIATIKUN SIRIWETCHMONGKOLCHAI

ACCOUNT EXECUTIVE :

SUPHATCHA KORCHAROENKIAT

FILM PRODUCTION COMPANY :

KLACK FILM, BANGKOK

ENGLISH CONTEXT EXPLANATION :

IN THESE PAST YEARS, HEADPHONES DISTRACTION HAS BEEN ONE OF
THE CAUSES OF ROAD ACCIDENTS. NUMBERS OF PEDESTRIANS IN THAILAND HAVE LOST THEIR LIVES WHILE WALKING ON ROAD AND LISTENING TO THE MUSIC THEY LOVE BECAUSE USING HEADPHONES MAKE THEM UNAWARE OF THE SURROUNDINGS. THESE INCLUDE CAR, MOTORBIKE, AND TRAIN, WHICH CAN BE DANGEROUS TO THEMSELVES AND EVERYONE ON THE ROAD. LMG INSURANCE’S MISSION IS TO LIBERATE PEOPLE’S LIFE FROM WORRY. WE WANTS TO HELP PEOPLE TO BE AWARE AND AVOID THIS LIFE-THREATENING RISK. BUT HOW CAN WE HELP SAVE THEIR LIFE ..WHEN MUSIC IS THEIR LIFE?

URL :

http://safeandsoundmusicplayer.tumblr.com/