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  • SUB CATEGORY :
    USE OF DIGITAL TECHNOLOGY
  • COMPANY ENTERING :
    MCCANN MELBOURNE, MELBOURNE
  • ENTRY TITLE :
    VISUALLY IMPAIRED REALITY
  • BRAND :
    UNIVERSITY OF MELBOURNE
  • ADVERTISER :
    UNIVERSITY OF MELBOURNE
  • AGENCY :
    MCCANN MELBOURNE, MELBOURNE
  • CHIEF CREATIVE OFFICER :
    PAT BARON
  • EXECUTIVE CREATIVE DIRECTOR :
    MATT LAWSON
  • CREATIVE DIRECTOR :
    ANDY JONES
  • COPYWRITER :
    CHARLES BAYLIS/JACK RAILTON-WOODCOCK
  • ART DIRECTOR :
    HUEI YIN WONG
  • ACCOUNT DIRECTOR :
    CHARLIE MCDEVITT
  • ACCOUNT MANAGER :
    EMMA VAN DEN BERG
  • STRATEGIC PLANNING DIRECTOR :
    DAVID PHILLIPS
  • STRATEGIC PLANNER :
    CHAMARI KARIYAKARANAGE
  • AGENCY PRODUCER :
    SIMONE GREENTREE
  • FILM PRODUCTION COMPANY :
    RAPID VR, SYDNEY
  • DIRECTOR :
    DAVE KLAIBER
  • KEY GRIP :
    JUSTIN SYKES
  • EXECUTIVE PRODUCER :
    SUSANNAH DILALLO
  • FILM PRODUCER :
    DREW BAILEY
  • VR TECH :
    DAN WHITE
  • VR TECH ASSISTANT :
    BEK HAWKEY
  • ENGLISH CONTEXT EXPLANATION :
    ONE IN THREE INDIGENOUS AUSTRALIANS LOSE THEIR SIGHT TO DISEASES THAT ARE ENTIRELY PREVENTABLE. RESEARCH BY THE UNIVERSITY OF MELBOURNE AIMS TO END AVOIDABLE BLINDNESS WITHIN THE NEXT FOUR YEARS. TO RAISE AWARENESS OF THEIR WORK, AND DRAW ATTENTION TO THE PROBLEM, WE CREATED A VIRTUAL REALITY EXPERIENCE THAT ALLOWED PEOPLE TO SEE THROUGH THE EYES OF SOMEONE LIVING IN A REMOTE INDIGENOUS COMMUNITY. AND THIS IS WHEN THEY WENT BLIND. THE VR EXPERIENCE SIMULATED THE EFFECTS OF TRACHOMA, A PREVENTABLE EYE DISEASE, TO SHOW THE REALITY OF THIS CONDITION AND TEACH PEOPLE HOW WE CAN PREVENT IT.
  • URL :
    http://digitalshowcase.com.au/visually-impaired-reality-it20-adfest/