SUB CATEGORY :

USE OF DATA

COMPANY ENTERING :

DENTSU INC., TOKYO

ENTRY TITLE :

DNA GLASS

BRAND :

SUNTORY

ADVERTISER :

SUNTORY BUSINESS EXPERT LIMITED

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

YASUYUKI KAWANO (DENTSU INC.)

CREATIVE DIRECTOR :

YUKARI OKA (SUNTORY BUSINESS EXPERT LIMITED)/
KIYOSHI OHMORI (SUN-AD COMPANY LIMITED)/
SOICHI ONO (DENTSU INC.)

CREATIVE PRODUCER :

AYAKA TANIGUCHI (SUNTORY BUSINESS EXPERT LIMITED)

ART DIRECTOR :

JEONG-HO IM (MOUNT INC.)

PLANNER :

SOICHI ONO/RYO OHTSUBO/KAZUHIKO IKEDA/
MASAHIRO KITAO/MASAHIRO OKUMURA/YUMIKO OTA/
SHINNOSUKE MATSUYOSHI/HITOMI SATO/TAKURO YAMAWAKI/
MINAMI NAKAZAWA (DENTSU INC.)/JEONG-HO IM (MOUNT INC.)

COPYWRITER :

YUMIKO OTA/SHINNOSUKE MATSUYOSHI/HITOMI SATO (DENTSU INC.)

PRODUCT DESIGNER :

YOH KOMIYAMA (YOH KOMIYAMA DESIGN)

TECHNICAL DIRECTOR/PROGRAMMER :

TAKESHIRO UMETSU (MOUNT INC.)

DESIGNER :

JEONG-HO IM/HIROKA HASEGAWA/YUI YOSHIDA (MOUNT INC.)

HTML CODING :

MABOROSHI

ACCOUNT EXECUTIVE :

KOICHIRO ABE (DENTSU INC.)

PROJECT PRODUCER :

KAZUHIKO IKEDA (DENTSU INC.)/AI KOUHEI/
SUSUMU INOUE (DENTSU TEC INC.)

PROJECT MANAGER :

TAKURO YAMAWAKI (DENTSU INC.)/KO YOSHIDA (MOUNT INC.)

FILM PRODUCTION COMPANY :

DENTSU CREATIVE X INC., TOKYO

FILM PRODUCER :

RYOKO TOYAMA (DENTSU CREATIVE X INC.)

FILM PRODUCTION MANAGER :

MAKOTO YAMASHITA (DENTSU CREATIVE X INC.)

DIRECTOR :

GENKI AKAEDA

CINEMATOGRAPHER :

KOHO KOTAKE

GAFFER :

TATSUNIWA DOI

DIT :

SHINGO MARUYAMA (TYO TECHNICAL RANCH INC.)

SFX :

SHIGERU HAGIWARA (KYORITSUKOUGEI INC.)

SET DESIGNER :

YOSHIHIRO NARUTAKI (CRAFT CO., LTD.)

SIZZLE ARTIST :

TOSHIYA MIKATA/KOSUKE KATO (TOPUP INC.)

STYLIST :

TSUYOSHI TAKAHASHI (DECORATION INC.)

HAIR MAKE :

MIE SUZUKI

POST PRODUCTION COMPANY :

DIGITAL GARDEN INC., TOKYO

COLORIST :

MASAHIRO ISHIYAMA

EDITOR :

TETSUYA TAKEGAWA

FLAME ARTIST :

KOHEI SUDO

MIXING ENGINEER :

HIROKI OKUMURA

SPECIAL EFFECTS COMPANY :

MARK INC., TOKYO

CG PRODUCER :

YOSHIFUMI SADAHARA

CG PRODUCTION MANAGER :

TATSUYA FURUHATA

CG ARTIST :

KENTARO OHIRA

SOUND PRODUCTION COMPANY :

ONGAKUSHITSU INC., TOKYO

MUSIC PRODUCER :

SETSU FUKUSHIMA

MUSIC COMPOSER/SINGER :

RYO NAGANO

RECORDING ENGINEER :

TOSHIYA KAI

PRODUCT DEVELOPMENT :

INAC CORPORATION

DNA ANALYSIS :

GENOMEDIA INC.

PR PLANNING/EXECUTIVE :

CATCHBALL INC.

ENGLISH CONTEXT EXPLANATION :

DNA GLASS IS THE ONE AND ONLY BEER GLASS FOR EACH HUMAN BEING TO DISCOVER THE “ULTIMATE BEER”. WE FOUND OUT THAT GENES DEFINE THE WAY PEOPLE ENJOY BEER. HAVING THAT KNOWLEDGE, WE CREATED AN ORIGINAL ALGORITHM THAT GENERATES THE BEST BEER GLASS DESIGN FOR EACH INDIVIDUAL, ACCORDING TO ONE’S DNA DATA. THE GLASS DESIGN IS THEN MATERIALIZED USING 3D PRINTING TECHNOLOGY.
THIS PROJECT MAKES IT POSSIBLE TO PRODUCE AS MANY GLASSES AS THERE ARE PEOPLE ON THIS EARTH.

URL :

http://en.dna.glass/