CYBERBULLYING IS QUICKLY BECOMING ONE OF SOCIETY’S GRAVEST PROBLEMS, CREATING MILLIONS OF VICTIMS GLOBALLY. ANTI-BULLYING EFFORTS HAVE TRADITIONALLY FOCUSED ON INCIDENT REPORTING RATHER THAN PREVENTION. WE WANTED TO FIND AN INNOVATIVE WAY TO TACKLE ONLINE BULLYING BEHAVIOUR BEFORE IT HAPPENS. SO WE CREATED REWORD, A REAL-TIME ALERT FOR CYBERBULLYING. DESIGNED AS AN EDUCATIONAL TOOL TO HELP DEVELOP YOUNG PEOPLE’S MORAL COMPASS, REWORD IDENTIFIES HURTFUL LANGUAGE, PROMPTING USERS TO RECONSIDER THEIR WORDS. REWORD LAUNCHED AS A FREE GOOGLE CHROME EXTENSION SUPPORTED BY AN INTEGRATED CAMPAIGN. SOCIAL CONTENT GALVANIZED A LIKE-MINDED COMMUNITY OF PARENTS AND EDUCATORS. PR INSTIGATED SUPPORT OF GOVERNMENT AND INFLUENCERS. ABOVE-THE-LINE PLACEMENTS CALLED FOR TOOL INSTALLATIONS. THROUGH AN IN-SCHOOL PROGRAM AND SOCIAL, CHILDREN WERE INVITED TO CO-AUTHOR THE DATABASE BY ADDING NEW BULLYING PHRASES, GIVING THEM OWNERSHIP AND EMPOWERING THEM TO STAND AGAINST CYBERBULLYING. REWORD IS CREATING A NEW GENERATION THAT RESPECTS EACH OTHER, ONLINE AND IN REAL LIFE.