SUB CATEGORY :

FILM CRAFT LOTUS

COMPANY ENTERING :

DASH CO., LTD., TOKYO

ENTRY TITLE :

INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMAN RUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIVEHIGHSCHOOLGIRL

BRAND :

CHIKIN RAMEN

ADVERTISER :

NISSIN FOOD PRODUCTS CO., LTD.

AGENCY :

DENTSU INC., TOKYO/DENTSU PUBLIC RELATIONS INC, TOKYO

EXECUTIVE CREATIVE DIRECTOR :

ICHIRO KINOSHITA/KAZUNORI SAITO

CREATIVE DIRECTOR :

YOSHIO TANAHASHI

COPYWRITER :

NAOYA KUDO

COMPUTER ARTIST :

GO MORIKAWA

ACCOUNT EXECUTIVE :

YUICHIRO SHIMADA/ATSUO SOBAJIMA/TSUYOSHI SONE

MEDIA PLANNING DIRECTOR :

YOHEI NEMOTO

MEDIA PLANNING MANAGER :

KOJI URATA

MEDIA PLANNER :

KEISUKE FUJITA

PLANNER :

NAOYA KUDO

FILM PRODUCTION COMPANY :

DASH CO., LTD., TOKYO/TOKYO INC., TOKYO

DIRECTOR :

YOSHIHIRO MORI

D.O.P/CINEMATOGRAPHER :

AKIYOSHI YOSHIDA

GAFFER :

SHOGEN YAMAMOTO

FILM PRODUCER :

MAIKO SHIMADA

PRODUCTION MANAGER :

YUKI TANINAKA/MINAMI CHIWAKI/HIROTO YOSHIDA/TSUYOSHI OKAWA

HAIR & MAKE-UP :

MOTOKO SUGA

STYLIST :

MAYUMI SUGIYAMA

CO-ORDINATOR :

TOMOHIRO KAMINAGA/EIJI ONOKI

POST-PRODUCTION COMPANY :

MCRAY CORPORATION, TOKYO

EDITOR :

NORIHIRO IWAMA

COLORIST :

AYAKO OSUMI

FLAME ARTIST :

TAKAHIRO TSUJI

SPECIAL EFFECTS COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO

VISUAL EFFECTS :

GO MORIKAWA

SPECIAL EFFECTS PRODUCER :

TOSHIHIKO SAKATA

SOUND PRODUCTION COMPANY :

ARTARI, TOKYO

SOUND DESIGNER :

SHOKO SATO

SOUND MIXER :

KANAKO KAWASE

MUSIC PRODUCER :

YOSHINOBU MORIKAWA

CULTURAL CONTEXT EXPLANATION :

CHIKIN RAMEN IS THE WORLD’S FIRST INSTANT RAMEN NOODLE THAT HAS BEEN LOVED FOR OVER 58 YEARS SINCE ITS LAUNCH. THERE WAS A MOOD IN JAPAN WHERE PEOPLE WERE SATIATED WITH THE TREND OF “BUZZ” AND “VIRAL” ON RECENT ADVERTISEMENTS.

ENGLISH SYNOPSIS :

WE CREATED A VIDEO OF THE WORLD’S FIRST INSTANT RAMEN NOODLE, “CHIKIN RAMEN” THAT WOULD GO VIRAL IN AN INSTANT. WITHIN THE 3 MINUTES VIDEO THAT IS THE SAME DURATION FOR THE CHIKIN RAMEN TO BE COOKED, WE FILLED IN 20 OF THE MOTIFS THAT ARE COMMONLY USED TO MAKE VIRAL MOVIES IN JAPAN. SAMURAI, DRONES, HIGH SCHOOL GIRLS, CATS, IDOL AND MANY OTHERS RAPIDLY APPEAR AND AT THE END OF THE MOVIE, WE EMPHASIZED PARADOXICALLY THE IMPORTANCE OF THE LONG-LOVED BRAND RATHER THAN FADS THAT COME AND GO.

ENGLISH CONTEXT EXPLANATION :

CHIKIN RAMEN IS THE WORLD’S FIRST INSTANT RAMEN NOODLE THAT HAS BEEN LOVED FOR OVER 58 YEARS SINCE ITS LAUNCH.