• SUB CATEGORY :
    MOBILE GAME
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • ENTRY TITLE :
    GLICODE
  • BRAND :
    GLICO
  • ADVERTISER :
    EZAKI GLICO COMPANY, LIMITED
  • AGENCY :
    DENTSU INC., TOKYO/GOOGLE ZOO, TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    YASUHARU SASAKI
  • CREATIVE DIRECTOR :
    HIROSHI KOIKE
  • CREATIVE :
    RYUTARO SEKI/KAZUYOSHI OCHI/MOE GOTO/GENE BRUTTY/TIM SEDDON
  • CREATIVE TECHNOLOGIST :
    SHINTARO MURAKAMI
  • ART DIRECTOR :
    KENTARO SAGARA
  • ACCOUNT EXECUTIVE :
    SHIGENARI KATO/MITSUKI YOSHIDA
  • CREATIVE STRATEGY :
    JOE FRY
  • AGENCY PRODUCER :
    NARU KUDO/YOSUKE SUZUKI/KOJIRO FUKAMI/BRYAN TANAKA
  • FILM PRODUCTION COMPANY :
    ROBOT COMMUNICATIONS INC., TOKYO
  • DIRECTOR :
    MITSUGU MATSUMOTO
  • CAMERA :
    AKIHIRO YOSHIDA
  • GAFFER :
    RYU MATSUMURA
  • EXECUTIVE PRODUCER :
    YASUHIRO KAWASAKI
  • PROJECT MANAGER :
    SHINJI NOMURA
  • COMPUTER GRAPHICS :
    BIRDMAN
  • SPECIAL EFFECTS COMPANY :
    BIRDMAN INC., TOKYO
  • DIRECTOR :
    YOICHI KANAZAWA
  • CG DESIGNER :
    YUTA YAMADA
  • PROJECT MANAGER :
    HARUKA YOKOKAWA
  • SOUND PRODUCTION COMPANY :
    WONDROUS INC., TOKYO
  • SOUND DESIGNER :
    ONO YUKI
  • MUSIC COMPOSER :
    ONO YUKI
  • ENGLISH CONTEXT EXPLANATION :
    GLICO HAS SUPPORTED THE GROWTH AND DEVELOPMENT OF CHILDREN FOR OVER 60 YEARS. THROUGH SNACKS AND SPONSORSHIPS, THE BRAND IS SYNONYMOUS WITH JAPANESE CHILDHOOD. OUR SNACKS ALREADY MAKE THEIR WAY INTO THE HANDS OF CHILDREN AROUND JAPAN BUT WE WANTED TO FIND A WAY TO CREATE SOMETHING WITH REAL UTILITY THAT TRULY AIDED A CHILD’S DEVELOPMENT. WHILE THE WORLD EMBRACES PROGRAMMING EDUCATION, JAPAN’S SCHOOL CURRICULUMS ARE VERY DATED AND ARE LAGGING BEHIND. SO HOW COULD WE COMBINE THE LATEST TECHNOLOGY WITH THE MAGIC OF OUR BRAND ALLOWING OUR KIDS TO KEEP UP? WE CREATED GLICODE, THE FIRST EVER EDUCATIONAL APP THAT USES IMAGE RECOGNITION TO TURN CANDY INTO CODE, TEACHING THE FUNDAMENTALS OF PROGRAMMING. THE APP TURNS THREE POPULAR PRODUCTS INTO BITE-SIZED PROGRAMMING LESSONS WHICH THE BASIC PRINCIPLES: "SEQUENCES", "CONDITIONALITY" AND "LOOPS". GLICODE HAS ALREADY MADE ITS WAY INTO ELEMENTARY SCHOOLS AND IT'S BEEN INCORPORATED INTO THE NATIONAL CURRICULUM.