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  • SUB CATEGORY :
    MOBILE UTILITY
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    SAFE&SOUND MUSIC PLAYER
  • BRAND :
    LMG INSURANCE ROAD SAFETY CAMPAIGN
  • ADVERTISER :
    LMG INSURANCE
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/PARK WANNASIRI
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
    PARK WANNASIRI/THITI BOONKERD/VACHIRA PASHEKREPAPON
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/
    PARK WANNASIRI/PANUPAK SIRIPAKDEE/KANTAPON METHEEKUL
  • ACCOUNT DIRECTOR :
    ADISORN ATIKOMCHAKORN/KIATIKUN SIRIWETCHMONGKOLCHAI
  • ACCOUNT EXECUTIVE :
    SUPHATCHA KORCHAROENKIAT
  • FILM PRODUCTION COMPANY :
    KLACK FILM, BANGKOK
  • ENGLISH CONTEXT EXPLANATION :
    INTRODUCING SAFE & SOUND MUSIC PLAYER, THE WORLD’S FIRST MUSIC APP FOR PEDESTRIANS’ SAFER MUSIC EXPERIENCE. THE BUILT-IN MODE IN MUSIC PLAYER APP ALLOWS EVERYONE TO ENJOY THE MUSIC WHILE ALSO AVOIDING ROAD ACCIDENT. BY INTEGRATING THE LOCATION TRACKING FEATURE, USERS CAN PLAY THEIR TUNES RIGHT FROM THE APP AND WALK WITH THEIR HEADPHONES ON. WHEN THEY APPROACH MAIN ROAD OR
    A RAIL TRACK, WHERE ACCIDENTS MOSTLY OCCUR, THE APP WILL AUTOMATICALLY LOWER THE VOLUME OF THE MUSIC TO 70% AND ACTIVATING THE MICROPHONE TO ALLOW THE SURROUNDING NOISE
    TO COME IN BY 30%. BY DOING SO, PEOPLE CAN BE MORE AWARE OF THE SURROUNDING, LOWERING THE RISK OF ACCIDENTS. FOR BEST MUSIC EXPERIENCE, BY USING SMART SPEED TRACKING SYSTEM, SAFE&SOUND MODE WILL NOT BE ACTIVATED WHEN USER IS ON CAR OR MASS TRANSIT. THE APP IS AVAILABLE FOR EVERY MUSIC LOVERS TO DOWNLOAD ON GOOGLE PLAY.
  • URL :
    http://safeandsoundmusicplayer.tumblr.com/