SUB CATEGORY :

USE OF TECHNOLOGY FOR MOBILE

COMPANY ENTERING :

CHEIL WORLDWIDE, SEOUL

ENTRY TITLE :

#BEFEARLESS

BRAND :

SAMSUNG ELECTRONICS

ADVERTISER :

SAMSUNG ELECTRONICS

AGENCY :

CHEIL WORLDWIDE, SEOUL/CHEIL MEA, DUBAI/
CHEIL RUSSIA, MOSCOW/CHEIL GERMANY, SCHWALBACH

CHIEF CREATIVE OFFICER :

WAIN CHOI

EXECUTIVE CREATIVE DIRECTOR :

OMAR AL JABI (CHEIL MEA)

CREATIVE DIRECTOR :

STUART MILLS/GUIDO BOEHM (CHEIL GERMANY)

ASSOCIATE CREATIVE DIRECTOR :

JAX JUNG

SENIOR COPYWRITER :

ANNIKA D’AMBROGIO (CHEIL GERMANY)

COPYWRITER :

HAYDEN YUHYUN LEE

SENIOR ART DIRECTOR :

JOOHEE LEE

ACCOUNT DIRECTOR :

WONPYO KANG/ALEXANDRA PARK (CHEIL RUSSIA)

SENIOR ACCOUNT MANAGER :

NAJEONG KIM/BO KIM

ACCOUNT EXECUTIVE :

HEEJEONG LYU/ANNETA RASTOPCHINA (CHEIL MEA)

DIGITAL PROJECT MANAGER :

SEAN HYOSUP LEE

DIGITAL STRATEGIST :

DMITRY SHCHERBAKOV (CHEIL RUSSIA)

DIRECTOR CAMPAIGNING :

SAMATER LIBAN (CHEIL GERMANY)

FILM PRODUCTION COMPANY :

OYSTER, SEOUL

DIRECTOR :

ZECIKA

FILM PRODUCER :

SEUNG WOO SON

SPECIAL EFFECTS COMPANY :

RAPIDVR, SYDNEY/SKONEC, SEOUL

DIRECTOR :

DAVE KLAIBER (RAPIDVR)

VR APP DIRECTOR :

CHAE-HOON SONG (SKONEC)

URL :

https://www.youtube.com/watch?v=3wFBEaaNIjo

URL :

https://www.oculus.com/experiences/gear-vr/821606624632569/