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SUB CATEGORY :
USE OF TECHNOLOGY FOR MOBILE
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COMPANY ENTERING :
LEO BURNETT, SYDNEY
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ENTRY TITLE :
POCKET PATROL
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BRAND :
SAMSUNG
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ADVERTISER :
SAMSUNG AUSTRALIA
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AGENCY :
LEO BURNETT, SYDNEY
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EXECUTIVE CREATIVE DIRECTOR :
VINCE LAGANA/GRANT MCALOON
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COPYWRITER :
IGGY RODRIGUEZ
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ART DIRECTOR :
JUSTIN CAREW
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LEAD DEVELOPER :
KEONG SEET
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DIGITAL DESIGNER :
SEBASTIEN JACQUES
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GROUP BUSINESS DIRECTOR :
REBECCA MORTON
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CLIENT SERVICE DIRECTOR :
AMANDA QUESTED
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ACCOUNT DIRECTOR :
NATASHA FOYER/BRENDAN SWANSBOROUGH
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AGENCY PRODUCER :
LAURENT MARCUS/JULIE BOURGES/ADRIAN JUNG/RACHEL DEVINE
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FILM PRODUCTION COMPANY :
RAPID FILMS, SYDNEY
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DIRECTOR :
DAVE KLAIBER
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D.O.P/CINEMATOGRAPHER :
DAN WHITE
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EXECUTIVE PRODUCER :
SUSANNAH PHILLIPS
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VR EDITOR :
DAN WHITE
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APP PRODUCTION COMPANY :
USTWO
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SOUND PRODUCTION COMPANY :
SONAR SYDNEY, SYDNEY
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ENGINEER :
TIMOTHY BRIDGE
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ENGLISH CONTEXT EXPLANATION :
THE COMMON MYTH IS THAT IT’S JUST TOURISTS WHO CAN’T SWIM THAT GET CAUGHT IN RIP CURRENTS. YES, THE AUSTRALIAN LIFESTYLE GOES HAND IN HAND WITH THE SUN AND THE SEA, BUT ENTIRE SUMMERS SPENT IN AND OUT OF THE WATER GIVES MANY BRONZED AUSSIE MALES A SENSE OF BRAVADO. THEY THINK THEY’RE GREAT SWIMMERS AND THEY DON’T NEED TO OBEY LIFESAVERS DIRECTIONS TO SWIM IN THE SAFE MARKED FLAG AREA. HOWEVER, THE REALITY IS THAT THE BIGGEST FATALITY GROUP IS OVER-CONFIDENT MALES AGED 25-50. THIS COUPLED WITH THE ALARMING STATISTICS THAT SHOW 70 OF AUSTRALIAN’S CAN’T IDENTIFY
A RIP CURRENT LEADING TO OVER 22 DEATHS AND 11000 RESCUES EACH YEAR, AND IT’S OBVIOUS THAT’S THERE’S A SERIOUS BEACH SAFETY EDUCATION ISSUE PRESENT. SOMETHING NEEDED TO BE DONE TO GET THE RIGHT BEACH SAFETY INFORMATION IN THE HANDS OF THOSE WHO NEED
IT MOST.
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URL :
http://www.samsung.com/au/launchingpeople/
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URL :
https://play.google.com/store/apps/details?id=com.samsung.pocketpatrol