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  • SUB CATEGORY :
    USE OF DATA FOR MOBILE
  • COMPANY ENTERING :
    AKQA SHANGHAI, SHANGHAI
  • ENTRY TITLE :
    MY SOLE STORY
  • BRAND :
    NIKE RUNNING
  • ADVERTISER :
    NIKE GREATER CHINA
  • AGENCY :
    AKQA, SHANGHAI
  • EXECUTIVE CREATIVE DIRECTOR :
    ERIC CRUZ
  • CREATIVE DIRECTOR :
    ERIC CRUZ
  • COPYWRITER :
    DEREK LUI/NANA SHAO
  • ART DIRECTOR :
    JOSHUA LIM/DOMINIC TANG
  • INTERACTIVE ART DIRECTOR :
    JOSHUA LIM/DOMINIC TANG
  • TECHNICAL DIRECTOR :
    NEIL NAND
  • DEVELOPER :
    ETHAN CHIU
  • ARTIST/ILLUSTRATOR :
    DRIV LOO/STEPHEN LAU/FNLPRJCT/TEH LIAN SIAH/CHEN CHEN
  • INTERACTIVE DESIGNER :
    JOSHUA LIM/DOMINIC TANG/ED YAP/CHEN CHEN
  • ACCOUNT DIRECTOR :
    STEFAN HAWES/XU ZI
  • ACCOUNT MANAGER :
    CHARLENE ZHOU
  • STRATEGIC PLANNING DIRECTOR :
    DAVID BUCKLEY
  • AGENCY PRODUCER :
    PETE GIBSON/ERIC CRUZ
  • FILM PRODUCTION COMPANY :
    AKQA SHANGHAI, SHANGHAI
  • DIRECTOR :
    ERIC CRUZ/TAN SHI BIN
  • EXECUTIVE PRODUCER :
    ERIC CRUZ
  • FILM PRODUCER :
    ERIC CRUZ
  • POST-PRODUCTION COMPANY :
    FNLPRJCT, KUALA LUMPUR/AKQA SHANGHAI, SHANGHAI
  • FNLPRJCT :
    TAN SHI BIN/JIM CHUAH/WUZHENG SIM/KENIX HO/
    YONG CHEN KUAN/CHEN TZER MING/CHOW CHIN SIEN/ED YAP
  • SOUND PRODUCTION COMPANY :
    THE REC ROOM, KUALA LUMPUR
  • SOUND DESIGNER :
    JASHIR BIN JUNAIDI
  • SOUND STUDIO PRODUCER :
    SIEW KIM FOONG
  • MUSIC COMPOSER :
    KIERAN KUEK
  • ENGLISH CONTEXT EXPLANATION :
    AT THE MOMENT OF VICTORY, NIKE WANTED TO REMIND SHANGHAI MARATHON RUNNERS THAT THIS WAS MORE THAN A RACE. MORE THAN MONTHS OF TRAINING. MORE THAN A COMMITMENT MADE TO YOURSELF MONTHS AGO. YOU RAN YOUR OWN STORY. MY SOLE STORY, AN H5 MOBILE FILM POWERED BY YOUR NIKE+ DATA, RETRACING EVERY STAGE OF EMOTION THROUGHOUT YOUR RUNNING JOURNEY, ALL TOLD FROM THE SOLE OF YOUR SHOES. RACERS SCANNED A QR CODE AT THE SHANGHAI MARATHON FINISH LINE TO PERSONALIZE MY SOLE STORY. THE SITE COMBINED ANIMATION WITH NIKE+ DATA POINTS, INCLUDING THEIR MILES TRAINED DAY AND NIGHT, THEIR FINISH TIME, AS WELL AS A PHOTO CELEBRATING VICTORY WITH THEIR SHOES. ALL PACKAGED INTO A DIGITAL EXPERIENCE THAT WAS SHAREABLE TO THEIR FRIENDS ON WECHAT, CHINA’S BIGGEST SOCIAL NETWORK.
  • URL :
    http://thevoted.com/sh/nike/mysolestory/
  • URL :
    http://runclub.nike.com.cn/race-celebration/