• SUB CATEGORY :
    BEST USE OF AMBIENT: LARGE SCALE
  • COMPANY ENTERING :
    J. WALTER THOMPSON JAPAN, TOKYO
  • ENTRY TITLE :
    SINGING NATURE
  • BRAND :
    NEW MUSIC PROMOTION FOR SHINICHI OSAWA
  • ADVERTISER :
    AVEX MANAGEMENT
  • AGENCY :
    J. WALTER THOMPSON JAPAN, TOKYO
  • CREATIVE DIRECTOR :
    KOHEI KAWASAKI
  • ART DIRECTOR :
    KOHEI KAWASAKI
  • WEB DEVELOPER :
    KAZUYOSHI KATO
  • ACCOUNT DIRECTOR :
    RIKI KAWANAMI/YONGBOM SEO
  • PR DIRECTOR :
    TORU NONAKA
  • AGENCY PRODUCER :
    TOMOHIKO NAKANO
  • PR PRODUCER :
    WATARU AMANO
  • INVENTOR :
    KEIJI KOGA
  • FLOWER ARTIST :
    NICOLAI BERGMANN
  • FILM PRODUCTION COMPANY :
    AOI PRO. INC., TOKYO
  • DIRECTOR :
    TAKEHIKO NISHIZAWA
  • D.O.P/CINEMATOGRAPHER :
    KAZUHARU TABUCHI
  • FILM PRODUCER :
    HISAYA KATO/KAZUKI UTAGAWA
  • FILM PRODUCTION MANAGER :
    TAKUYA UTSUMI
  • MEDIA PROMOTER :
    MIKI ISOGAI/RIEKO MATSUNAGA/JUNKO MORINAGA
  • PR ASSISTANT DIRECTOR :
    YUKI KOBAYASHI
  • PHOTOGRAPHER :
    YASUYUKI KANAZAWA
  • DESIGNER :
    TORU OHGANE
  • CASTING :
    SECHAN LEE/KAORI SAKAI
  • HAIR & MAKE-UP :
    AYA SUMIMOTO
  • STYLIST :
    KEIKO OIKAWA/EMI UTO
  • MODEL :
    RINKA MIYAMOTO/AYURI YOSHINAGA
  • THE BRIEF :
    PHOTOSYNTHESIS. A MECHANISM WHERE NATURE UTILIZES SOLAR ENERGY TO CONVERT CARBON DIOXIDE EXHALED BY PEOPLE INTO OXYGEN. THE WORLD RENOWNED ARTIST, SHINICHI OSAWA, HAS RELEASED HIS NEW SONG "PHOTOSYNTHESIS #1", INSPIRED BY THIS ACT OF NATURE. HOW SHOULD WE LAUNCH THIS SONG?
  • THE STRATEGY :
    TARGETING NOT ONLY MUSIC FANS BUT ALSO EVERYONE GOT TIRED OF CITY LIFE AND ADVERTISEMENTS, THE THERAPEUTIC NATURE IS USED AS THE "ADVERTISING MEDIA" FOR EXECUTING COMMUNICATION.
  • THE EXECUTION :
    "SINGING NATURE" NATURE TAKES ON A VOICE TO SING. INSTEAD OF NOISY ADVERTISEMENTS THAT CLUTTER THE TOWN, THE CONCEPT OF "PHOTOSYNTHESIS" WAS REALIZED THROUGH A PROMOTION UTILIZING NATURE ITSELF AS THE ADVERTISING MEDIA. THE TECHNOLOGY THAT TURNS PLANTS INTO SPEAKERS. DEVICES PLACED AT THE STEMS TRANSMIT VIBRATIONS THAT CREATE THE SOUND, TO THE LEAVES AND FLOWERS. SELECTED MONOCOTS, FROM THE INFINITE SELECTION OF PLANTS, THAT RESOUND SOUNDS WELL AND ARE IDEAL FOR BECOMING SPEAKERS. AT THE LAUNCH EVENT, PARTICIPANTS LISTENED TO THE VOICES AND TOOK IN THE MUSIC OF SHINICHI OSAWA, DESIGNED AROUND NATURE, WITH THEIR WHOLE BODY.
  • THE RESULT :
    A NEW MUSICAL EXPERIENCE, WITH THE THEME OF NATURE, HAS TAKEN FORM FROM THIS EVENT. GAINED COUNTLESS SNS POSTS: "A WONDROUS PLACE WHERE MUSIC SOUNDS FROM PLANTS" "BEYOND WORDS. THE HEALING FEELING BEING ENGULFED BY NATURE." "I CAN HEAR SOUNDS COMING FROM THE LEAVES!"
  • SUB CATEGORY :
    SHORT FILMS FOR ADFEST 2018 BY THE FABULOUS FOUR
  • COMPANY ENTERING :
    RESERVOIR WORLD SDN BHD, KUALA LUMPUR
  • TITLE :
    BIRD ON A WIRE
  • BRAND :
    ADFEST 2018
  • DIRECTOR :
    HUIXIN LAW
  • POSITION :
    ASSISTANT DIRECTOR
  • FILM PRODUCTION COMPANY :
    RESERVOIR WORLD SDN BHD, KUALA LUMPUR
  • SCRIPT :
    http://www.adfest.com/2018/fb/18ND07_001.pdf