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  • SUB CATEGORY :
    AMBIENT: SMALL SCALE
  • COMPANY ENTERING :
    COLENSO BBDO, AUCKLAND
  • ENTRY TITLE :
    X-RAY CASTS
  • BRAND :
    ANCHOR
  • ADVERTISER :
    FONTERRA BRANDS NZ
  • AGENCY :
    COLENSO BBDO, AUCKLAND
  • CREATIVE CHAIRMAN :
    NICK WORTHINGTON
  • CREATIVE DIRECTOR :
    DAVE BRADY
  • ADDITIONAL CREATIVE :
    LEVI SLAVIN/DAN WRIGHT/BEN POLKINGHORNE/SCOTT KELLY/RACHAEL MACKLIN
  • COPYWRITER :
    ELLIOTT WHITE
  • ART DIRECTOR :
    IAIN MACMILLAN
  • RETOUCHER :
    REKS KOK
  • DIGITAL DESIGNER :
    GENE WHEATON
  • INTERNATIONAL GROUP BUSINESS DIRECTOR :
    RACHEL MORGAN
  • BUSINESS DIRECTOR :
    BEN HOPKINSON
  • SENIOR ACCOUNT MANAGER :
    EDDIE THOMAS
  • ACCOUNT EXECUTIVE :
    JADE SEATON
  • HEAD OF PR & ACTIVATION :
    PAUL GUNN
  • STRATEGIC PLANNING DIRECTOR :
    LISA DIVETT
  • DIGITAL DEVELOPER :
    JORDYN TSITSIRIDAKIS (SATELLITE NZ)
  • PRODUCTION DIRECTOR :
    TIM FREEMAN
  • EXECUTIVE DIGITAL PRODUCER :
    DOV TOMBS
  • SENIOR PRODUCER :
    MICHELLE HONG/SCOTT CHAPMAN
  • MAC OPERATOR :
    CHARLES BLOOMFIELD
  • STUDIO MANAGER :
    JODI DAVIS
  • ENGLISH CONTEXT EXPLANATION :
    AROUND TWO THIRDS OF KIWI KIDS AREN’T CONSUMING ENOUGH CALCIUM AND EVERY YEAR 10,000 KIDS IN NEW ZEALAND BREAK THEIR ARMS. ANCHOR’S NEW PLATFORM GO STRONG; THE BELIEF THAT THE NUTRITION IN DAIRY BUILDS PHYSICAL AND MENTAL STRENGTH GIVING KIWIS THE COURAGE TO GO STRONG. MILK IS PROTEIN RICH, WHICH HELPS BUILD STRONG MUSCLES AND IS PACKED WITH THE VITAMINS AND MINERALS THAT ARE VITAL FOR OPTIMUM BONE HEALTH. WE WERE ASKED TO RAISE AWARENESS OF THESE NUTRITIONAL BENEFITS AMONGST NEW ZEALAND PARENTS AND THEIR CHILDREN. THE ANCHOR X-RAY CAST IS A SUPER TOUGH DECAL FOR KID’S BROKEN BONE CASTS. IT SHOWS THEIR ACTUAL X-RAY, HAS A BARCODE THAT CAN BE SCANNED AT SUPERMARKET CHECKOUTS AND GIVES THEM FREE CALCIUM ENRICHED MILK FOR THE TIME IT TAKES FOR THEIR BONES TO MEND. BECAUSE ONCE THEY’VE HEALED STRONG THEY CAN GO BACK TO GOING STRONG.