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  • SUB CATEGORY :
    AMBIENT: LARGE SCALE
  • COMPANY ENTERING :
    TBWA\HAKUHODO INC., TOKYO
  • ENTRY TITLE :
    GIGA SELFIE
  • BRAND :
    AUSTRALIA
  • ADVERTISER :
    TOURISM AUSTRALIA
  • AGENCY :
    TBWA\HAKUHODO, TOKYO
  • CHIEF CREATIVE OFFICER :
    KAZOO SATO
  • CREATIVE DIRECTOR :
    SATOSHI CHIKAYAMA
  • COPYWRITER :
    NORIHITO TAKAHASHI/NOBUHIRO ARAI
  • ART DIRECTOR :
    YOSHIHIRO KONO
  • TECHNICAL DIRECTOR :
    MASASHI OOHASHI
  • PROGRAMMER :
    JUN TAKASHIMA/YOSHIAKI KAJIYASHIKI
  • DESIGNER :
    YURI MORIMOTO
  • ACCOUNT DIRECTOR :
    ICHIRO TEZENI
  • ACCOUNT EXECUTIVE :
    HIROYUKI TANAKA
  • AGENCY PRODUCER :
    HIROTAKA FUKATSU
  • INTERACTIVE PRODUCER :
    JUN TOKUNAGA
  • BUZZ MACHINE :
    KAZUAKI KURIBAYASHI
  • FILM PRODUCTION COMPANY :
    AOI PRO. INC., TOKYO
  • DIRECTOR :
    TAKAYUKI NIWA
  • D.O.P/CINEMATOGRAPHER :
    NAOTO SOMESE
  • FILM PRODUCER :
    KEISUKE MIZUSAKO
  • PRODUCTION MANAGER :
    RYO TSUCHIYA/RYOHEI KUMAMOTO
  • POST-PRODUCTION COMPANY :
    AID-DCC INC., TOKYO
  • POST PRODUCER :
    YUSUKE YAMANAKA
  • ENGLISH CONTEXT EXPLANATION :
    AUSTRALIA IS A UNIQUE DESTINATION WITH BREATHTAKING LANDSCAPES AND APPEALS TO ALL TOURISTS.  AUSTRALIA ATTRACTS OVER 8 MILLION VISITORS PER YEAR.  JAPAN HAS BEEN A SIGNIFICANT CONTRIBUTOR TO THE TOURISTS ARRIVALS IN AUSTRALIA, THE NUMBERS PEAKED IN 1997 AND HAD BEEN DECLINING UNTIL LATE 2015.  WE DEVELOPED A CREATIVE SOLUTION TO REINVIGORATE THE NUMBERS TO AUSTRALIA.  THE CAMPAIGN WAS CALLED GIGA SELFIE, THE “WORLD’S BIGGEST SELFIE”.  THE CAMPAIGN WAS THE FIRST OF ITS KIND THAT COMBINED THE VAST LANDSCAPE ALONG WITH THE VISITORS SMILES IN ONE GIANT SELFIE.