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  • SUB CATEGORY :
    AMBIENT: LARGE SCALE
  • COMPANY ENTERING :
    HAVAS WORLDWIDE AUSTRALIA, SYDNEY
  • ENTRY TITLE :
    THE RIDERLESS BIKE
  • BRAND :
    STEVE WAUGH FOUNDATION
  • ADVERTISER :
    STEVE WAUGH FOUNDATION
  • AGENCY :
    HAVAS GROUP, SYDNEY/RED AGENCY, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    STUART TURNER/SEAMUS HIGGINS
  • CREATIVE DIRECTOR :
    GUSTAVAO VAMPRE/JOSH BRYER
  • COPYWRITER :
    ZAC PRITCHARD
  • ART DIRECTOR :
    DAMIAN GALVIN
  • DESIGNER :
    NIC ADAMOVICH/DARREN COLE/CLINT CROTHERS
  • ACCOUNT DIRECTOR :
    CARLY PELHAM/LAWRENCE PRETTY
  • STRATEGIC PLANNING DIRECTOR :
    BOHDI LEWIS
  • AGENCY PRODUCER :
    HARRIET TAHTOUH/ANGELICA SCOTT/PETER SEGERER
  • OTHER CREATIVE CREDITS :
    ADAM SHUTLER/DENA MOHAMED/JAMES WRIGHT/NICK DAY/
    PETER LOCHEAD/BRENNA BAEYENS
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • DIRECTOR :
    KELVIN & VICKI SAIK
  • EXECUTIVE PRODUCER :
    COREY ESSE
  • FILM PRODUCER :
    AMY DYMOND/HAZEL GIBSON
  • OTHER FILM PRODUCTION CREDITS :
    EMAD TAHTOUH/PATRICK BARNES/ALBERT WOFFENDEN/
    HAMISH PAIN/CARA SZABO
  • ENGLISH CONTEXT EXPLANATION :
    EVERY YEAR, THE STEVE WAUGH FOUNDATION CONDUCTS ‘THE CAPTAIN’S RIDE’; A 6-DAY CYCLE THROUGH NSW THAT AIMS TO RAISE MUCH-NEEDED FUNDING FOR THE 400,00 CHILDREN SUFFERING FROM RARE DISEASES. THE TROUBLE WAS, THE CHILDREN COULDN’T PARTICIPATE IN THE RIDE… UNTIL NOW. THE RIDERLESS BIKE IS A FULLY AUTONOMOUS CHILDREN’S BICYCLE WITH AN EMPTY SEAT, FITTED WITH GPS AND A 360 CAMERA, OFFERING A FIRST-PERSON VIEWPOINT OF THE RIDE TO RAISE AWARENESS OF THE CAUSE AND HELP TO RAISE $850,000 FOR CHILDREN IN NEED."