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  • SUB CATEGORY :
    RETAIL
  • COMPANY ENTERING :
    TBWA (THAILAND) CO., LTD., BANGKOK
  • ENTRY TITLE :
    LOVING THE NIGHT 1-2
  • BRAND :
    MCDONALD'S
  • ADVERTISER :
    MCTHAI CO., LTD.
  • AGENCY :
    TBWA\THAILAND, BANGKOK
  • CHIEF CREATIVE OFFICER :
    NILS ANDERSSON
  • EXECUTIVE CREATIVE DIRECTOR :
    VERADIS VINYARATN
  • CREATIVE DIRECTOR :
    CHANATTHAPOL TIENSRI
  • COPYWRITER :
    VERADIS VINYARATN/CHANATTHAPOL TIENSRI/RONNAPOP CHAIYANANT
  • ART DIRECTOR :
    NILS ANDERSSON/KUNANUN MANUSUTTHIPONG/PONAPAT BHAKKALIN
  • ACCOUNT DIRECTOR :
    CHATTHIP BHAMARASUTA
  • ACCOUNT MANAGER :
    PRATANA CHOTPANYAVISUT/KANITTA SUMMACHAIYANUN
  • ACCOUNT EXECUTIVE :
    THOSAPORN KAEWNURACHADASORN
  • AGENCY PRODUCER :
    WERAWAT RANGRUKTHAM
  • PRINT PRODUCTION COMPANY :
    LE PHOTOGRAPHE, BANGKOK/VISIONARY BANGKOK, BANGKOK
  • PHOTOGRAPHER :
    VIRUNAN CHIDDAYCHA/PANPONG WONGSIRASAWAD
  • RETOUCHER :
    VISIONARY BANGKOK
  • ENGLISH CONTEXT EXPLANATION :
    THEY SAY BANGKOK COMES ALIVE AT NIGHT. IT HAS EVERYTHING FOR EVERYONE. AND IN ALL THIS MCDONALD’S IS MORE THAN A FAST FOOD JOINT.IT IS THE PLACE TO WIND DOWN, CHILL, HANG OUT WITH FRIENDS, TAKE A BREAK OR EVEN A SANCTUARY FOR THE CREATURES OF THE NIGHT OR THE GRAVEYARD SHIFT WORKERS. SO WHEN THE SUN GOES DOWN AND THE LIGHTS COME ON MCDONALD’S DOORS ARE OPEN AND READY TO WELCOME EVERYONE THROUGH THE NIGHT.