SUB CATEGORY :

FAST MOVING CONSUMER GOODS

COMPANY ENTERING :

IMPACT BBDO DUBAI, DUBAI

ENTRY TITLE :

SWEET DREAMS

BRAND :

JOHNSON'S BABY

ADVERTISER :

JOHNSON & JOHNSON

AGENCY :

IMPACT BBDO DUBAI, DUBAI

EXECUTIVE CREATIVE DIRECTOR :

FADI YAISH

CREATIVE DIRECTOR :

ALOK MOHAN

ACCOUNT DIRECTOR :

LEEN FAKHERIDDIN

ACCOUNT MANAGER :

ALITA RODRIGUES

AGENCY PRODUCER :

RAJAA CHAMI

SOUND PRODUCTION COMPANY :

WAKE THE TOWN, LONDON

SOUND STUDIO PRODUCER :

HOLLIE HUTTON

MUSIC COMPOSER :

SIMON GWILLIAM/STEVE EVANS

ENGLISH SCRIPT :

BEFORE YOU CAN FINISH YOUR 3D PIE CHARTS FOR TOMORROW’S PRESENTATION, AND YOUR BOSS, COLLEAGUES AND THE POTENTIAL CLIENT LOVES IT AND LOVES YOU, AND THEY ASK YOU TO JOIN THEM FOR THREE TIMES THE PAY, AND YOU SAY ‘YES’ AND THE VIOLINS PLAY, AND YOUR CHAUFFEUR DRIVEN CAR WAITS OUTSIDE, AND YOU ASK HIM TO CALL YOU BY YOUR NAME INSTEAD OF ’SIR'.AND THEN THEY MAKE YOU CHAIRMAN, AND TRIUMPHANT YOU RESIGN BECAUSE YOU’VE MADE MORE MONEY THAN YOU COULD EVER SPEND, AND YOU WANT TO FIND THE TRUE MEANING OF LIFE, SO YOU GO OUT AND BUY YOUR OWN FOOTBALL TEAM, AND WIN THE WORLD CUP TIME AFTER TIME, AND THEN RELEASE AN ALBUM AND COLLECT A RECORD NUMBER OF GRAMMYS AND BEFORE YOU SAVE THE PANDAS, AND FIND A CURE FOR BALDNESS, AND YOU’RE OFFERED THE US PRESIDENCY, AND THEY MAKE A MOVIE ABOUT YOU, YOUR BABY HAS TO SLEEP TONIGHT.
ANNOUNCER: JOHNSON’S BEDTIME BABY LOTION. FOR BABIES AND THEIR PARENTS.