• SUB CATEGORY :
    RETAIL, TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA
  • COMPANY ENTERING :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • ENTRY TITLE :
    PARESH
  • BRAND :
    IXIGO
  • ADVERTISER :
    IXIGO
  • AGENCY :
    MCCANN WORLDGROUP INDIA, MUMBAI
  • NATIONAL CREATIVE DIRECTOR :
    PRATEEK BHARDWAJ
  • CHIEF CREATIVE OFFICER :
    PRASOON JOSHI
  • EXECUTIVE CREATIVE DIRECTOR :
    RAVINDER SIWACH
  • COPYWRITER :
    RAVINDER SIWACH
  • CREATIVE TEAM :
    DALIP SINGH/SUDHAKAR KRISHNMURTHY/SAMRENDRA UPADHYAY/
    MOHIT PASRICHA/SHUBHANSHU DWIVEDI
  • SOUND PRODUCTION COMPANY :
    CONTENT FACTORY, DELHI
  • SOUND DESIGNER :
    DINESH DABAS
  • SOUND STUDIO PRODUCER :
    SANDEEP MENGHI
  • EXECUTIVE PRODUCTION PRODUCER :
    SARABJIT CHADHA
  • ENGLISH SCRIPT :
    PARESH IS ABOUT TO HAVE A CONVERSATION WITH HIS AUNT MALATI, WHOSE HOUSE HE IS STAYING AT DURING HIS BUSINESS TRIP TO CHENNAI. ALTHOUGH AUNT MALATI’S HEARING IS SOMEWHERE BETWEEN DEAF AND NOT THAT DEAF, YOU COULD NEVER SAY EXACTLY WHERE. AUNT MALATI ASKS PARESH, “SO, HOW ARE YOU!” PARESH REPLIES HE IS FINE. TO WHICH AUNT SAYS, “CAN YOU SPEAK LOUDER PLEASE!” TO WHICH PARESH SAYS, “SURE I CAN!” TO WHICH AUNT SAYS, “SURE WHAT?” TO WHICH PARESH SAYS, “SURE I CAN SPEAK LOUDER.” TO WHICH AUNT SAYS, “I AM NOT THAT DEAF!” TO WHICH PARESH SAYS, “I AM SORRY!” TO WHICH AUNT SAYS, “SPEAK LOUDER!” TO WHICH PARESH SAYS, “I AM FINE!” TO WHICH AUNT SAYS, “YOU MIGHT BE FINE BUT I AM NOT FINE WHEN PEOPLE THINK I AM DEAF!” TO WHICH PARESH SAYS, “SORRY!” TO WHICH AUNT SAYS, “SORRY?” IF ONLY PARESH HAD CHECKED IXIGO.COM, BEFORE COMING TO CHENNAI. HE COULD HAVE STAYED AT A HOTEL FOR AS LITTLE AS RS. 625. IXIGO.COM FIND A HOTEL, NOT A HEARING RANGE EXPERIMENT.