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SUB CATEGORY :
RETAIL, TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA
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COMPANY ENTERING :
MCCANN MELBOURNE, MELBOURNE
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ENTRY TITLE :
MADE FROM MEMORY
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BRAND :
MELBOURNE INTERNATIONAL FILM FESTIVAL
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ADVERTISER :
MELBOURNE INTERNATIONAL FILM FESTIVAL
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AGENCY :
MCCANN MELBOURNE, MELBOURNE
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MANAGING DIRECTOR :
ADRIAN MILLS
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CHIEF CREATIVE OFFICER :
PAT BARON
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EXECUTIVE CREATIVE DIRECTOR :
MATT LAWSON
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COPYWRITER :
CHARLES BAYLIS/CHESNEY PAYET
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SENIOR WRITER :
CHARLES BAYLIS
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ART DIRECTOR :
COREY THORN
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ACCOUNT DIRECTOR :
ALEX HAIGH/EMMA VAN DEN BERG
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SOCIAL DIRECTOR :
CHRIS BAKER
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HEAD OF BROADCAST :
VICTORIA CONNERS
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AGENCY PRODUCER :
SIMONE GREENTREE
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SOUND PRODUCTION COMPANY :
FINAL SOUND, MELBOURNE
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SECOND PRODUCTION COMPANY :
TRIPLE R
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SOUND DESIGNER :
PAUL SHANAHAN
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AUDIO POST PRODUCER :
LAURA HESSE
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MUSIC COMPOSER :
PAUL SHANAHAN
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ENGLISH SCRIPT :
CLIENT MIFF TITLE ON THE WATERFRONT DURATION 45” MIFF RADIO MADE FROM MEMORY SCRIPT 1/3 -- THESE RADIO PLAYS HAVE NO SCRIPTS. TO PROVE THAT THE FILMS PLAYED AT THE MELBOURNE INTERNATIONAL FILM FESTIVAL REALLY DO STAY WITH YOU, WE ASKED OUR TALENT TO PERFORM SCENES FROM FILMS THEY SAW AT PREVIOUS FESTIVALS COMPLETELY FROM MEMORY. THE SCENE BELOW IS A REMEMBERED REMAKE OF THE FILM ON THE WATERFRONT SHOWN AT THE FESTIVAL 6 YEARS AGO. -- WE’RE SITTING INSIDE A CAR. WE HEAR A LOW ENGINE RUMBLE IN THE BACKGROUND. A MOVIE SCORE BUILDS IN THE BACKGROUND. STRINGS RISING. OVER THIS WE HEAR TWO PASSENGERS TALKING BUT THEY ARE BEING PLAYED BY THE SAME PERSON; MVO1: WHAT DO YOU WEIGH NOW TERRY WHAT ABOUT 150? REMEMBER WHEN YOU WERE 180. YOU WERE BEAUTIFUL. IT WAS THAT DAMN MANAGER THAT BROUGHT YOU DOWN. MVO2 (SAME PERSON): NO IT WASN’T CHARLIE. IT WAS YOU! REMEMBER YOU CAME DOWN TO MY DRESSING ROOM AND TOLD ME TO TAKE A DIVE IN THAT FIGHT. I COULDA TAKEN WILSON APART! I COULD HAVE BEEN A CONTENDER! INSTEAD OF A BUM, LET’S FACE IT, THAT’S WHAT I AM. ANNOUNCER: THAT WAS CHEVY MORGAN RE-ENACTING A SCENE HE SAW 6 YEARS AGO FROM MEMORY. ANNOUNCER: MELBOURNE INTERNATIONAL FILM FESTIVAL; FILMS THAT STAY WITH YOU. BOOK NOW AT MIFF.COM.AU
CLIENT MIFF TITLE TAXIDERMIA DURATION 45” MIFF RADIO MADE FROM MEMORY SCRIPT 2/3 -- THESE RADIO PLAYS HAVE NO SCRIPTS. TO PROVE THAT THE FILMS PLAYED AT THE MELBOURNE INTERNATIONAL FILM FESTIVAL REALLY DO STAY WITH YOU, WE ASKED OUR TALENT TO PERFORM SCENES FROM FILMS THEY SAW AT PREVIOUS FESTIVALS COMPLETELY FROM MEMORY. THE SCENE BELOW IS A REMEMBERED REMAKE OF THE FILM TAXIDERMIA SHOWN AT THE FESTIVAL 10 YEARS AGO. -- WE HEAR A DRAMATIC UNDERSCORE, AND THE SOUND OF A TELEVISION MURMURING INCOHERENTLY IN THE BACKGROUND. A FATHER AND SON HAVE A HEATED ARGUMENT. FVO 1: (SMUGLY) I CAN EAT 400 STICKS OF BUTTER IN AN HOUR. BUT IF I LEAVE THE WRAPPING ON, I CAN EAT 540. (STUMBLING A LITTLE) AND THAT’S HOW I BECAME A SPEED-EATING CHAMPION. FVO2: (UNDER BREATH) YOU DISGUST ME. FVO1: (ANGRILY, RAISING HIS VOICE AS HE SPEAKS) DID YOU JUST SAY THAT I’M DISGUSTING? YOU… YOU… CYST! (PAUSE) I’M ASHAMED OF YOU SON. FVO2: YOU’LL NEVER SEE ME HERE AGAIN. ANNOUNCER: THAT WAS ANGELA AND HELEN ARE RE-ENACTING A SCENE THEY SAW 10 YEARS AGO, FROM MEMORY. THE DOOR SLAMS. ANNOUNCER: MELBOURNE INTERNATIONAL FILM FESTIVAL; FILMS THAT STAY WITH YOU. BOOK NOW AT MIFF.COM.AU.
CLIENT MIFF TITLE LA LEGENDE DE KASPAR HAUSER DURATION 45” MIFF RADIO MADE FROM MEMORY SCRIPT 3/3 -- THESE RADIO PLAYS HAVE NO SCRIPTS. TO PROVE THAT THE FILMS PLAYED AT THE MELBOURNE INTERNATIONAL FILM FESTIVAL REALLY DO STAY WITH YOU, WE ASKED OUR TALENT TO PERFORM SCENES FROM FILMS THEY SAW AT PREVIOUS FESTIVALS COMPLETELY FROM MEMORY. THE SCENE BELOW IS A REMEMBERED REMAKE OF THE FILM LA LÉGENDE DE KASPAR HAUSER SHOWN AT THE FESTIVAL 4 YEARS AGO. -- WE HEAR A SEASIDE BREEZE. IN THE DISTANCE WE HEAR THE BEAT OF ELECTRONIC DANCE MUSIC FOR REFERENCE. THE MUSIC GETS LOUDER AND LOUDER. OVER THE TOP OF THIS WE HEAR A COWBOY SHOUT IN AN AMERICAN DRAWL; MVO: NOW THIS HERE CASPER, THIS IS YOUR MIXER, THIS IS YOUR BEST FRIEND. I’M YOUR BEST FRIEND. THIS, THIS IS YOUR SECOND BEST FRIEND. OH YOU. YEAH. OH YOU. ANNOUNCER: THAT WAS MICHAEL LANYEN RE-ENACTING A SCENE HE SAW 4 YEARS AGO FROM MEMORY. MVO: YEAHHHHHH ANNOUNCER: MELBOURNE INTERNATIONAL FILM FESTIVAL; FILMS THAT STAY WITH YOU. BOOK NOW AT MIFF.COM.AU.
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ENGLISH CONTEXT EXPLANATION :
MELBOURNE INTERNATIONAL FILM FESTIVAL CELEBRATES FILMS THAT LEAVE A LASTING IMPRESSION. FILMS THAT STAY WITH YOU. FOR THE 65TH FESTIVAL WE SET OUT TO PROVE THIS BRAND PLATFORM BY CREATING A RADIO CAMPAIGN USING THE MEMORIES OF FILM FANS. SOCIAL MEDIA FANS WERE INVITED TO RECREATE FILMS THEY HAD SEEN ONLY ONCE AT THE FESTIVAL, AND TURN THEM INTO SHORT RADIO PLAYS, WITH NO SCRIPTS AND NO DIRECTION. THIS NEW GENRE OF RADIO – REMEMBERED REMAKES – NOT ONLY PROVED THAT OUR FILMS REALLY DO STAY WITH YOU, THEY ENCOURAGED A WHOLE NEW AUDIENCE OF FILM FANS TO BOOK TICKETS TO THE FESTIVAL AND MAKE FUTURE MEMORIES. WE USED RADIO TO PROVE THE POWER OF FILM, RESULTING IN OVER HALF A MILLION TICKETS BEING SOLD, MAKING 2016 THE MOST SUCCESSFUL MELBOURNE INTERNATIONAL FILM FESTIVAL TO DATE.
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