SUB CATEGORY :

EDITING

COMPANY ENTERING :

DENTSU ISOBAR INC., TOKYO

TITLE :

FORCE

BRAND :

AIR FORCE 1

ADVERTISER :

NIKE

AGENCY :

DENTSU ISOBAR INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

AKIO IIDA

CREATIVE DIRECTOR :

TETSUYA MAEHARA

COPYWRITER :

TETSUYA MAEHARA

ART DIRECTOR :

MASAHITO AOI

ACCOUNT DIRECTOR :

SHUSAKU MATSUDA

ACCOUNT MANAGER :

TAKESHI BAMBA

STYLIST :

YUSUKE NAGAI

HAIR :

SHOTARO

MAKEUP :

SADA ITO

FILM PRODUCTION COMPANY :

TOKYO, TOKYO

DIRECTOR :

YASUHITO TSUGE

ASSISTANT DIRECTOR :

YOSHIMI JOYA

CINEMATOGRAPHER :

TOSHIHIKO KIZU

GAFFER :

NORIHIRO MORI

STEADICAM OPERATOR :

TETSUYUKI DOMAE

EXECUTIVE PRODUCER :

HIDEKATSU NAGASAWA

FILM PRODUCER :

MARIKO TSUTSUMI

PRODUCTION MANAGER :

KUNIHIKO SAKATA/YUKI SHIIHARA

PRODUCTION DESIGNER :

TOMOMI KAWANO

EDIT :

SOU NAOI

POST-PRODUCTION COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO

EDITOR :

AIKA MIYAKE/KOEI ISHIZAKI

COLORIST :

YASUTAKA ISHIHARA

SPECIAL EFFECTS COMPANY :

TOKYO, TOKYO

SOUND DESIGNER :

ERITO AYAKI

SOUND STUDIO PRODUCER :

CHRISTIAN MIX-LINZER/ANNA MURAKAMI

MUSIC COMPOSER :

MICHAEL AND CHRISTIAN FOR TRACKS & FIELDS

ENGLISH SYNOPSIS :

TO CELEBRATE THE ALL-WHITE NIKE AIR FORCE 1'S 35TH ANNIVERSARY, WE CREATED A SPECIAL FILM PORTRAYING THEM AS AN ICONIC SYMBOL OF SELF-EXPRESSION. DANCER KOHARU SUGAWARA, HER PURSUIT OF SELF-EXPRESSION THROUGH DANCE, AND THE ALL-WHITE AIR FORCE 1'S ARE VIVIDLY PROJECTED ONTO A STARK, MONOCHROME WORLD.
SHOT FROM VARIOUS CLOSE ANGLES IN 4:3 TO GIVE VIEWERS AN INTIMATE LOOK INTO HER INNER PSYCHE, WITH A RHYTHMIC HAND-CLAPPING SCORE TO ACCOMPANY HER IMMERSIVE DANCE ROUTINE, THE FILM CONVEYS POWERFUL PASSION AND DETERMINATION.

ENGLISH CONTEXT EXPLANATION :

SINCE ITS BIRTH IN 1982, THE ALL-WHITE NIKE AIR FORCE 1 SNEAKERS NOT ONLY REVOLUTIONIZED BASKETBALL AS WE KNOW IT, BUT ALSO CONTINUES TO INSPIRE COUNTLESS PEOPLE FROM MANY CULTURES AND BACKGROUNDS. WHILE ESTABLISHED AS A STREET FASHION ESSENTIAL, IN JAPAN THEY TEND TO BE REGARDED AS SIMPLY JUST ANOTHER SHOE.
WE PORTRAYED THE AIR FORCE 1S AS MORE THAN JUST A FASHION ITEM, BUT AS AN ICONIC SYMBOL OF SELF-EXPRESSION. THE ACT OF PUTTING ON A PAIR IS A STATEMENT: A BOLD EXPRESSION OF ONE'S PASSIONS, AESTHETICS, AND WAY OF LIFE.