SUB CATEGORY :

SOUND DESIGN

COMPANY ENTERING :

DENTSU ISOBAR INC., TOKYO

TITLE :

FORCE

BRAND :

AIR FORCE 1

ADVERTISER :

NIKE

AGENCY :

DENTSU ISOBAR INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

AKIO IIDA

CREATIVE DIRECTOR :

TETSUYA MAEHARA

COPYWRITER :

TETSUYA MAEHARA

ART DIRECTOR :

MASAHITO AOI

ACCOUNT DIRECTOR :

SHUSAKU MATSUDA

ACCOUNT MANAGER :

TAKESHI BAMBA

STYLIST :

YUSUKE NAGAI

HAIR :

SHOTARO

MAKEUP :

SADA ITO

FILM PRODUCTION COMPANY :

TOKYO, TOKYO

DIRECTOR :

YASUHITO TSUGE

ASSISTANT DIRECTOR :

YOSHIMI JOYA

CINEMATOGRAPHER :

TOSHIHIKO KIZU

GAFFER :

NORIHIRO MORI

STEADICAM OPERATOR :

TETSUYUKI DOMAE

EXECUTIVE PRODUCER :

HIDEKATSU NAGASAWA

FILM PRODUCER :

MARIKO TSUTSUMI

PRODUCTION MANAGER :

KUNIHIKO SAKATA/YUKI SHIIHARA

PRODUCTION DESIGNER :

TOMOMI KAWANO

EDIT :

SOU NAOI

POST-PRODUCTION COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO

EDITOR :

AIKA MIYAKE/KOEI ISHIZAKI

COLORIST :

YASUTAKA ISHIHARA

SPECIAL EFFECTS COMPANY :

TOKYO, TOKYO

SOUND DESIGNER :

ERITO AYAKI

SOUND STUDIO PRODUCER :

CHRISTIAN MIX-LINZER/ANNA MURAKAMI

MUSIC COMPOSER :

MICHAEL AND CHRISTIAN FOR TRACKS & FIELDS

ENGLISH SYNOPSIS :

IN 2017, THE ALL-WHITE NIKE AIR FORCE 1 CELEBRATED ITS 35TH ANNIVERSARY. CASTING DANCER KOHARU SUGAWARA, WE CREATED A SPECIAL FILM FEATURING HER WEARING THE ICONIC WHITE-ON-WHITES, PORTRAYING THEM AS A SYMBOL OF SELF-EXPRESSION. RHYTHMIC HANDCLAPPING ACCENTUATES KOHARU'S PASSIONATE IMMERSION IN HER CREATIVE PROCESS, WHILE THE CONTINUOUS, GRADUAL CRESCENDO OF THE LOW BASS STRINGS REFLECTS HER STRONG DETERMINATION TO OVERCOME ANY OBSTACLE. THE IMMERSIVE, PULSE-LIKE SOUND DESIGN EVOKES KOHARU'S PASSION FOR CREATIVITY, DEPICTING THE ACT OF WEARING THE AIR FORCE 1S AS A BOLD EXPRESSION OF ONE'S WAY OF LIFE.

ENGLISH CONTEXT EXPLANATION :

SINCE ITS BIRTH IN 1982, THE ALL-WHITE NIKE AIR FORCE 1 SNEAKERS NOT ONLY REVOLUTIONIZED BASKETBALL AS WE KNOW IT, BUT ALSO CONTINUES TO INSPIRE COUNTLESS PEOPLE FROM MANY CULTURES AND BACKGROUNDS. WHILE ESTABLISHED AS A STREET FASHION ESSENTIAL, IN JAPAN THEY TEND TO BE REGARDED AS SIMPLY JUST ANOTHER SHOE.
WE PORTRAYED THE AIR FORCE 1S AS MORE THAN JUST A FASHION ITEM, BUT AS AN ICONIC SYMBOL OF SELF-EXPRESSION. THE ACT OF PUTTING ON A PAIR IS A STATEMENT: A BOLD EXPRESSION OF ONE'S PASSIONS, AESTHETICS, AND WAY OF LIFE.