SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

NIRVANA FILMS, BANGALORE

TITLE :

LETTERS TO MY SON

BRAND :

ENERZAL

ADVERTISER :

FDC INDIA LIMITED

FILM PRODUCTION COMPANY :

NIRVANA FILMS, BANGALORE

DIRECTOR :

PRASHANT MADAN

CINEMATOGRAPHER :

SRIJAN CHAURASIA

EXECUTIVE PRODUCER :

AANCHAL DHARA

FILM PRODUCER :

AANCHAL DHARA

POST-PRODUCTION COMPANY :

PRIME FOCUS, MUMBAI

EDITOR :

PRAKASH KURUP

POST PRODUCER :

SACHIN BHANUSHALI

COLORIST :

NAVIN SHETTY

FLAME ARTIST :

SOHAM RAWAL

SOUND PRODUCTION COMPANY :

PLUG IN STUDIO, MUMBAI

SOUND DESIGNER :

CHESTER MISQUITTA

MUSIC COMPOSER :

ABHISHEK ARORA

MUSIC ARRANGER :

SAMYUKTHA NARENDRAN

ENGLISH SYNOPSIS :

'LETTERS TO MY SON' IS THE INCREDIBLE 6000 KM CYCLING JOURNEY BY TWO INDIAN MEN WHO HAD NO PRIOR EXPERIENCE IN ENDURANCE-CYCLING WHATSOEVER. WHAT STARTED OUT AS A MAD ADVENTURE TURNED OUT TO BE A DEEP EMOTIONAL AND SPIRITUAL EXPERIENCE FOR THEM. THIS FILM, NARRATED THROUGH THE PERSPECTIVE OF ONE OF THE RIDERS, IS A PRESENTATION OF THEIR AMBITIONS, EXPERIENCES AND INDEED...THEIR LESSONS.

ENGLISH CONTEXT EXPLANATION :

THE BRIEF FROM THE CLIENT AFFECTED THE WORK IN VERY POSITIVE WAYS. THEY WANTED TO ASSOCIATE WITH A HIGH-ENDURANCE SPORTING EVENT THAT WOULD BE RECORD BREAKING AND MUCH TALKED-ABOUT ON SOCIAL MEDIA. HOWEVER, THEY ALSO WANTED TO BUILD THIS ASSOCIATION TO HIGHLIGHT THEIR BRAND PHILOSOPHY AND NOT AS A FILM THAT LISTS OUT STRAIGHTFORWARD BENEFITS OF THE PRODUCT. THIS ALLOWED THE PRODUCTION TO FOCUS THE STORY ON THE EXPERIENCES OF THE CYCLISTS AND TO CREATE THE BRAND CONNECT IN SUBTLE, INSPIRING WAYS