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SUB CATEGORY :
DIRECTING
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COMPANY ENTERING :
J. WALTER THOMPSON SYDNEY,
SYDNEY
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TITLE :
THE HOLD
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BRAND :
PARKINSON NSW
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ADVERTISER :
PARKINSON'S NSW
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AGENCY :
J. WALTER THOMPSON SYDNEY,
SYDNEY
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CHIEF CREATIVE OFFICER :
MATT EASTWOOD
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EXECUTIVE CREATIVE DIRECTOR :
SIMON LANGLEY
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CREATIVE DIRECTOR :
JOHN LAM/PAUL COGHLAN
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ACCOUNT DIRECTOR :
ANNE GIBSON
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STRATEGIC PLANNING DIRECTOR :
ANGELA MORRIS
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AGENCY PRODUCER :
GEMMA KAY
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FILM PRODUCTION COMPANY :
FILM GRAPHICS, SYDNEY
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DIRECTOR :
DAVID DENNEEN
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FILM PRODUCER :
ANNA FAWCETT
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EDITOR :
TOBY DENNEEN
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ENGLISH SYNOPSIS :
TOO MANY PEOPLE ASSUMED PARKINSON’S WAS JUST AN OLD PERSON’S DISEASE - NOT ENOUGH KNEW IT’S A YOUNG PERSON’S DISEASE, TOO. WE FELT THAT BECAUSE AUSTRALIANS THOUGHT THIS WAY, THEY WEREN’T WILLING TO OPEN THEIR WALLETS. KNOWING IT DEVASTATES YOUNG PEOPLE’S LIVES, TOO, IS A DIFFERENT CONVERSATION AND MINDSET THAT WOULD LEAD TO AUSTRALIANS BEING MORE OPEN-MINDED TO DONATING AND FINDING A CURE. THE FILM PLAYED A PSYCHOLOGICAL TRICK ON VIEWERS- THEY GOT COMFORTABLE ANTICIPATING THAT THE FATHER WOULD BE THE ONE WITH THE SHAKING HANDS. BUT WE SHOCKED VIEWERS BY REVEALING IT WAS THE DAUGHTER WITH THE SHAKING HANDS.
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