SUB CATEGORY :

EDITING

COMPANY ENTERING :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

TITLE :

GRAVITY CAT

BRAND :

GRAVITY DAZE 2

ADVERTISER :

SONY INTERACTIVE ENTERTAINMENT INC.

AGENCY :

HAKUHODO INC., TOKYO

CREATIVE DIRECTOR :

YUTA OKUYAMA

COPYWRITER :

YUSUKE AMAGAI/KEITA TOGAWA/YUKI YOKOI

ACCOUNT DIRECTOR :

KIYOMI WADA

ACCOUNT EXECUTIVE :

MAIKO HAYASHI

FILM PRODUCTION COMPANY :

TOHOKUSHINSHA FILM CORPORATION, TOKYO

DIRECTOR :

SHOW YANAGISAWA

DIRECTOR ASSISTANT :

MASUMI NISHIBORI

CINEMATOGRAPHER :

RYOKEN OKAMURA

GAFFER :

ATSUTOSHI UENO

FILM PRODUCER :

TAKASHI ASO/TATSUYA SUNOHARA

PRODUCTION MANAGER :

TAKUYA OMURA

ART PRODUCTION MANAGER :

SHUNSUKE OKUTANI

PRODUCTION ASSISTANT :

TAKUYA SUGIMOTO

PRODUCTION DESIGNER :

YUKIKO KURIBAYASHI

POST-PRODUCTION COMPANY :

ACTIVE CINE CLUB INC., TOKYO/DEFFENSE, TOKYO/
IEMOTO, TOKYO/CUTTERS, TOKYO/
DIGITAL EGG INC., TOKYO

EDITOR :

ETSUKO KIMURA/HANAKO TABATA

COLORIST :

TOSHIKI KAMEI

FLAME ARTIST :

KENICHI SASAKI

SPECIAL EFFECTS COMPANY :

OMNIBUS JAPAN INC., TOKYO

SPECIAL EFFECTS PRODUCER :

HISAMICHI KIDO/CHU IKEBE/TETSUAKI MATSUMOTO

SOUND PRODUCTION COMPANY :

YUGE INC., TOKYO

SOUND DESIGNER :

ERITO AYAKI/YOSHIO NAKAMURA

MUSIC PRODUCER :

KAZUYOSHI TONAMI

ENGLISH SYNOPSIS :

A UNIVERSITY STUDENT STRUGGLES WITH HER GRADUATION THESIS ON NEWTON’S LAW OF GRAVITATION. HER YOUNGER SISTER VISITS AND SUGGESTS THINKING OUTSIDE OF THE BOX. THEIR CONVERSATION IS INTERRUPTED WHEN THEIR PET KITTEN GETS INTO THE SHOPPING AND KNOCKS A CARTON OF MILK OFF THE TABLE. AS THE GIRLS RUSH TO CLEAN THE MESS, THE KITTEN IS STARTLED BY A CUCUMBER WHICH CATS HATE, AND LEAPS ONTO THE WALL. UNDER THE GIRLS’ STARTLED GAZE, IT BEGINS STROLLING ONTO THE CEILING. IMMEDIATELY AFTER, THE DIRECTION OF GRAVITY SHIFTS, SENDING THE GIRLS THEMSELVES TO THE CEILING. A SERIES OF INCIDENTS REVEAL HOW THE WORLD IS NO LONGER WHAT THEY KNEW IT TO BE. ANOTHER GRAVITATIONAL SHIFT SENDS THEM OUT THE WINDOW, FALLING INTO THE SKY FOR A THRILLING FLIGHT. IN THE CLOSING SCENE, THE UNIVERSITY STUDENT SITS ON THE CEILING, CALMLY ADDING THE LAST TOUCHES TO HER THESIS TITLED, “MEWTON’S LAW OF GRAVITY.”

ENGLISH CONTEXT EXPLANATION :

GRAVITY GETS A 360-DEGREE MAKEOVER. TO COMMUNICATE THE FUN OF GRAVITY CHANGES, THE FILM FEATURES A GIRL AND HER CAT FREELY RUNNING ACROSS THE WALLS AND CEILING, AND FALLING INTO THE SKY IN THE REAL WORLD. BECAUSE A CAT IS THE MAIN CHARACTER’S SIDEKICK IN THE GAME, AND CAT VIDEOS ARE IMMENSELY POPULAR ON THE INTERNET, WE FEATURED A CAT TO GENERATE BUZZ FOR THE FILM. WE TACKLED CHALLENGING VISUAL EXPRESSIONS, WHILE MAKING IT AS REALISTIC AS POSSIBLE TO GET VIEWERS TO QUESTION HOW IT WAS MADE, AND TO GIVE IT THE WOW FACTOR. THE STORY OF A UNIVERSITY STUDENT STRUGGLING WITH HER THESIS AND EVENTUALLY BEING FREED FROM SET IDEAS WAS CREATED TO MAKE THE FILM MORE THAN A GIMMICK, AND TO CONVEY THE MESSAGE OF THE GAME: “BREAK OUT OF YOUR WORLD’S BOX.”