• SUB CATEGORY :
    ANIMATION (IN-CAMERA OR DIGITAL)
  • COMPANY ENTERING :
    SPOON INC., TOKYO
  • TITLE :
    ONLY ONE GIFT TO THE WORLD
  • BRAND :
    MINNE
  • ADVERTISER :
    GMO PEPABO, INC.
  • AGENCY :
    DOF INC., TOKYO
  • CREATIVE DIRECTOR :
    AKIHIRO FUKUBE
  • COPYWRITER :
    AKIHIRO FUKUBE
  • ART DIRECTOR :
    NAMIKO YAMAZAKI
  • COMMUNICATION DESIGNER :
    TARO SAITO
  • AGENCY PRODUCER :
    SHOTA HATAMA/KAYOKO OYA
  • FILM PRODUCTION COMPANY :
    SPOON INC., TOKYO
  • DIRECTOR :
    ERIKA KONNO
  • CINEMATOGRAPHER :
    YOSHITAKA MURAKAMI
  • GAFFER :
    SHINICHI MIYAKI
  • FILM PRODUCER :
    EISUKE SAITO/YUSUKE KOBAYASHI
  • PRODUCTION MANAGER :
    MAKOTO MIYASHITA
  • PRODUCTION DESIGNER :
    CHIHIRO MATSUMOTO
  • CHOREOGRAPHER :
    KOHMEN
  • POST-PRODUCTION COMPANY :
    MCRAY CORPORATION, TOKYO
  • EDITOR :
    AYA HIRAGA
  • POST PRODUCER :
    NAO KANEKO
  • COLORIST :
    TANAKA MOTOKI
  • FLAME ARTIST :
    RYOTA ABE
  • SPECIAL EFFECTS COMPANY :
    PANTOGRAPH, KANAGAWA
  • VISUAL EFFECTS :
    MASAYUKI INOUE/TAKUTO EGUCHI/YASUKO ABE
  • ANIMATOR :
    SO UEDA/MICHIHISA ORUI
  • SPECIAL EFFECTS PRODUCER :
    SUMIWO ENOMOTO
  • SOUND PRODUCTION COMPANY :
    ONGAKUSHITSU INC., TOKYO
  • SOUND DESIGNER :
    KAORI SAWADA
  • SOUND STUDIO PRODUCER :
    SETSU FUKUSHIMA
  • ENGLISH SYNOPSIS :
    THE TRUE VALUE OF HANDMADE MARKET “MINNE” LIES IN THE WAY THE ARTISTS MAKE THEIR PRODUCTS. EVERY ITEM IS CAREFULLY MADE WITH THE ARTIST’S HEART IN IT. TO SIMPLY SHOW THE QUALITY, WE MADE THIS TV AD “ALL HANDMADE” FROM BEGINNING TO END. ALL THE CRAFTS APPEARED IN THIS AD ARE ACTUALLY MADE BY MINNE ARTISTS. MORE THAN 100 PARTICIPATED AND THERE IS NO CG. THAT IS WHY IT LOOKS SO HAPPY AND SO WARM. WE BELIEVE ONLY MINNE CAN DO THIS. AS THE AD WAS AIRED DURING THE CHRISTMAS SEASON, WE AIMED TO APPEAL “ONE AND ONLY GIFT” SO THAT THE VIEWERS CAN EASILY IMAGINE THE ACTUAL USE IN THEIR OWN LIFESTYLE.