SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

COMPANY ENTERING :

CHEIL CHINA, BEIJING

TITLE :

HOT POT HERO

BRAND :

GANGTAI

ADVERTISER :

RC PHARMA

AGENCY :

CHEIL GREATER CHINA, BEIJING

EXECUTIVE CREATIVE DIRECTOR :

JACKY LUNG

CREATIVE DIRECTOR :

DECHUN QIU

COPYWRITER :

YANTING LIN/RUOLING YANG

ART DIRECTOR :

DELONG HE/JUNLI HU/RUTONG WANG/HONGTING WANG/JACKY LUNG

ACCOUNT DIRECTOR :

SHUHUI LIU/XIAONING DING

ACCOUNT MANAGER :

XUAN LV

AGENCY PRODUCER :

MENG CHIEN LEE

FILM PRODUCTION COMPANY :

MILLENNIVM ADVERTISING PRODUCTION CO, LTD., BEIJING

DIRECTOR :

YOES BENLI

POST-PRODUCTION COMPANY :

EALLIN PRAGUE, PRAGUE/ZOOM FILMS PRODUCTION PRAGUE, PRAGUE

POST PRODUCER :

MARTIN HOVORKA/EVA HOLIKOVA/DI ZHU/TOMAS DAVID

PRODUCTION MANAGER :

ANDREA ANNA SIMOVA

SPECIAL EFFECTS COMPANY :

MILLENNIVM ADVERTISING PRODUCTION CO., LTD., BEIJING/
EALLIN PRAGUE, PRAGUE/ZOOM FILMS PRODUCTION PRAGUE, PRAGUE

SOUND PRODUCTION COMPANY :

EALLIN PRAGUE, PRAGUE/ZOOM FILMS PRODUCTION PRAGUE, PRAGUE

ENGLISH SYNOPSIS :

WE PERSONIFIED THE NAVEL AS BELLY AND THE BUTT AS BUTTY BY 3D ANIMATED CHARACTERS TO CONVEY THE MAIN IDEA OF THE ANTI-HEMORRHOID PATCHES IN AN APPROACHING AND HUMOROUS WAY.
THE STORYLINE IS BASED ON BELLY SAVING THE SUFFERING BUTTY BY PASTING THE ANTI-HEMORRHOID PATCH TO BELLY HIMSELF.