• SUB CATEGORY :
    PRODUCTION DESIGN
  • COMPANY ENTERING :
    ADK JAPAN, TOKYO
  • TITLE :
    A CAR(D) LIFE STORY
  • BRAND :
    TS CUBIC CARD
  • ADVERTISER :
    TOYOTA FINACE CORPORATION
  • AGENCY :
    ADK TOKYO, TOKYO
  • CREATIVE DIRECTOR :
    SATOSHI OTSUKA
  • COPYWRITER :
    ATSUSHI MATSUMOTO
  • ART DIRECTOR :
    KENJO OHASHI
  • ACCOUNT EXECUTIVE :
    SATOSHI ISHIDO/KOICHI NISHIKAWA
  • FILM PLANNER :
    RYUSUKE DOHI
  • AGENCY PRODUCER :
    TETSUYA SEO
  • FILM PRODUCTION COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • DIRECTOR :
    DAI ISOMI
  • CINEMATOGRAPHER :
    TETSURO HIRANO
  • GAFFER :
    SATOSHI MIZOGUCHI
  • FILM PRODUCER :
    TEPPEI OHNO/SHUHEI HOSOKAWA
  • PRODUCTION MANAGER :
    MOTOKI OISHI/TAISHI FURUKAWA/AKARI KUBOTA
  • PRODUCTION DESIGNER :
    ETSUKO AKIBA
  • CASTING :
    KOUKO TAKAHASHI
  • POST-PRODUCTION COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • EDITOR :
    MICHINARI MAEDA/KOUEI ISHIZAKI
  • MIXER :
    AKIHIRO MORITA
  • SPECIAL EFFECTS COMPANY :
    TAIYO KIKAKU CO., LTD., TOKYO
  • DIORAMA ARTIST :
    SATOSHI ARAKI
  • SPECIALIZED EQUIPMENT :
    TOSHIYUKI ICHIHARA
  • SOUND PRODUCTION COMPANY :
    MASSIVEMUSIC, TOKYO
  • MUSIC PRODUCER :
    JUNYA TERUI
  • ENGLISH SYNOPSIS :
    TINY BUT PRECISIVE MINIATURES BRING A HEART-WARMING FAMILY LIFE STORY. A CAR(D) LIFE STORY IS THE MOVIE THAT WAS MADE TO SHOW WHAT THE BRAND OFFERS EXACTLY TO CUSTOMERS. THE MOVIE STARTS WITH THE SCENE THAT A BABY COMES TO A YOUNG COUPLE. HE GROWS UP AND EXPANDS HIS HORIZONS THROUGH A LIFE-CHANGING EXPERIENCE AND FINALLY HE HAS HIS NEW FAMILY. IN EACH SCENE, 1/150 SIZE SMALL CARS SUCH AS TOYOTA PRIUS, RAV4 AND 86 APPEAR AND SUPPORT THEIR LIFE. IN THE FINAL SCENE, THE BACKGROUND OF THE STORY IS REVEALED THAT EACH SCENE WAS PLAYED PHYSICALLY ON THE CREDIT CARDS, IN ORDER TO CONVEY THE BRAND MESSAGE; “SUPPORTING THE STAGES OF YOUR CAR LIFE”. IT’S THE MESSAGE FROM CREDIT CARD BRAND “TS CUBIC CARD” THAT OFFERS A VARIETY OF SERVICE TO CAR OWNERS.
  • ENGLISH CONTEXT EXPLANATION :
    TOYOTA FINANCE’S CREDIT CARD BRAND “TS CUBIC CARD” DOES NOT OCCUPY THE MAJORITY IN THE MARKET BUT HAVE SPECIFIC FEATURES THAT OFFER UNIQUE BENEFITS TO CAR OWNERS. TO SEND THIS MESSAGE TO TARGET AS A BRANDED CONTENT, A SHORT AND TINY STORY WAS BORN.