SUB CATEGORY :

COSTUME DESIGN

COMPANY ENTERING :

AOI PRO. INC., TOKYO

TITLE :

MELOS

BRAND :

JRA (JAPAN RACING ASSOCIATION)

ADVERTISER :

JRA (JAPAN RACING ASSOCIATION)

AGENCY :

TOKYU AGENCY INC., TOKYO

CREATIVE DIRECTOR :

NAOTATSU NOZAWA

COPYWRITER :

TATSUYA ISHIKAWA/RYOSUKE SAKAI/RYO MIYAKAWA (MONOPO)

ACCOUNT DIRECTOR :

TOMOHIKO FUJII

ACCOUNT MANAGER :

SHIZUKA TAMURA

STRATEGIC PLANNING DIRECTOR :

NAOTATSU NOZAWA

PLANNING DIRECTOR :

NAOTATSU NOZAWA

MEDIA PLANNER :

JUN ARAI/TAKAHIRO HATTORI

PROMOTION PLANNER :

MANAMI NAGARE/OSAMU NAKAZAWA

PR PLANNER :

TATSUYA YOSHIO

AGENCY PRODUCER :

KOUSUKE KITA

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

TOMOKAZU YAMADA

CINEMATOGRAPHER :

TETSUYA KONDOH (THE OCTOPUS)

GAFFER :

SATOSHI MIZOGUCHI

FILM PRODUCER :

TAKUMA MORIYA

PRODUCTION MANAGER :

MARI MATSUMOTO

LOCATION COORDINATOR :

T.IBUKURO

STYLIST&COSTUME DESIGNER :

MAYAKO SHIGETA

HAIR & MAKE-UP :

UDA

MAKING :

YUICHIRO FUJISHIRO

EDITOR :

TAKASHI TANAKA

COLORIST :

AYAKO OSUMI

TITLE DESIGN :

GAKU ITO (AOI PRO. INC.)

VISUAL EFFECTS :

SHUNSUKE KAKUUCHI/MASASHI HOSODA (SONY PCL)

PREVIZ :

YASUHIRO KATO

DIRECTOR :

DIR. F

SOUND DESIGNER :

YASUHITO IZUTSU

MUSIC ARRANGER :

KENMOCHI HIDEFUMI

PRODUCER :

KENMOCHI HIDEFUMI

ARTIST :

WEDNESDAY CAMPANELLA

MANAGER :

YASUTOMO FUKUNAGA/AMI YAMAMOTO

A&R :

SHINOBU YOKOSE

SONG :

KOM_I

ENGLISH SYNOPSIS :

THE JAPAN DERBY IS THE LARGEST HORSE RACE IN JAPAN SPECIFICALLY FOR THREE YEAR OLD RACEHORSES (12 YEARS OLD IN HUMAN YEARS). IT IS CONSIDERED TO BE “THE BIGGEST FESTIVAL IN THE HORSE RACING WORLD”, AND EVEN KNOWN TO PEOPLE WHO ARE NOT RACING ENTHUSIASTS. THE CAMPAIGN FEATURES A TIE-UP MUSIC VIDEO FOR THE “JAPAN DERBY” WITH JAPANESE MUSIC INDUSTRY NEXT GENERATION POP ARTIST “WEDNESDAY CAMPANELLA”. THE ENTIRE FILM WAS SHOT ON LOCATION IN MONGOLIA, FEATURING “A HUNDRED 12-YEAR-OLD CHILDREN” AND “A HUNDRED HORSES”, WHOSE GROUP PERFORMANCE DESCRIBES THE RACEHORSES RUNNING TOWARD THE JAPAN DERBY. “THE BIRTH OF THE NEXT GENERATION STAR” TO LEAD THE HORSE RACING WORLD, IS COMPARED TO A MONGOLIAN GIRL “OVERCOMING CHALLENGES TO BECOME AN ADULT”, TO PORTRAY THE POWER TO GROW AND NOBILITY OF CHALLENGING IN A DYNAMIC SCALE.

ENGLISH CONTEXT EXPLANATION :

“JAPAN DERBY” IS A G1 RACE TO DECIDE THE NO.1 HORSE AMONGST THE THREE-YEAR-OLDS, AND IS CONSIDERED TO BE ONE OF THE BIGGEST RACES ORGANIZED BY THE JAPAN RACING ASSOCIATION (JRA). IT IS AN ONCE-IN-A-LIFETIME EVENT FOR THE HORSES, AND ONLY 18 OUT OF 7000 CAN COMPETE IN THE RACE. WINNING THE RACE IS THE GREATEST GLORY FOR ALL HORSEMEN, INCLUDING TAMER, RIDER AND POSTURER, AND WIDELY KNOWN FOR BEING “THE BIGGEST FESTIVAL IN THE HORSE RACING WORLD”.