SUB CATEGORY :

CASTING

COMPANY ENTERING :

J. WALTER THOMPSON SYDNEY, SYDNEY

TITLE :

THE HOLD

BRAND :

PARKINSON NSW

ADVERTISER :

PARKINSON'S NSW

AGENCY :

J. WALTER THOMPSON SYDNEY, SYDNEY

CHIEF CREATIVE OFFICER :

MATT EASTWOOD

EXECUTIVE CREATIVE DIRECTOR :

SIMON LANGLEY

CREATIVE DIRECTOR :

JOHN LAM/PAUL COGHLAN

ACCOUNT DIRECTOR :

ANNE GIBSON

STRATEGIC PLANNING DIRECTOR :

ANGELA MORRIS

AGENCY PRODUCER :

GEMMA KAY

FILM PRODUCTION COMPANY :

FILM GRAPHICS, SYDNEY

DIRECTOR :

DAVID DENNEEN

FILM PRODUCER :

ANNA FAWCETT

EDITOR :

TOBY DENNEEN

ENGLISH SYNOPSIS :

TOO MANY PEOPLE ASSUMED PARKINSON’S WAS JUST AN OLD PERSON’S DISEASE - NOT ENOUGH KNEW IT’S A YOUNG PERSON’S DISEASE, TOO.
WE FELT THAT BECAUSE AUSTRALIANS THOUGHT THIS WAY, THEY WEREN’T WILLING TO OPEN THEIR WALLETS. KNOWING IT DEVASTATES YOUNG PEOPLE’S LIVES, TOO, IS A DIFFERENT CONVERSATION AND MINDSET THAT WOULD LEAD TO AUSTRALIANS BEING MORE OPEN-MINDED TO DONATING AND FINDING A CURE. THE FILM PLAYED A PSYCHOLOGICAL TRICK ON VIEWERS- THEY GOT COMFORTABLE ANTICIPATING THAT THE FATHER WOULD BE THE ONE WITH THE SHAKING HANDS. BUT WE SHOCKED VIEWERS BY REVEALING IT WAS THE DAUGHTER WITH THE SHAKING HANDS.