• SUB CATEGORY :
    USE OF TALENT/CELEBRITY
  • COMPANY ENTERING :
    DASH CO., LTD., TOKYO
  • TITLE :
    NISSIN YAKISOBA U.F.O. "UFO'S DAY IN JUNE,24"
    UNIDENTIFIED FUJIOKA OBJECT
  • BRAND :
    NISSIN YAKISOBA U.F.O.
  • ADVERTISER :
    NISSIN FOODS HOLDINGS CO., LTD.
  • AGENCY :
    DENTSU INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    KAZUNORI SAITO/KASHIWA SATO
  • CREATIVE DIRECTOR :
    YUSUKE SATO
  • COPYWRITER :
    YUJIN AKITA
  • ART DIRECTOR :
    KAZUNORI KAWAGOSHI/TATSURO USUI
  • ACCOUNT EXECUTIVE :
    TAKAO FUKUSHIMA/KEISUKE FUJITA
  • PLANNER :
    YUSUKE SATO/KAZUNORI KAWAGOSHI/TATSURO USUI/SHINPEI MIZUMOTO
  • AGENCY PRODUCER :
    TAKAO FUKUSHIMA
  • FILM PRODUCTION COMPANY :
    DASH CO., LTD., TOKYO
  • DIRECTOR :
    WATARU SATO
  • CINEMATOGRAPHER :
    TETSURO HIRANO
  • GAFFER :
    TOMOHIRO TAKAHASHI
  • EXECUTIVE PRODUCER :
    TSUYOSHI ONOZAKI
  • FILM PRODUCER :
    HIROKI KATAGIRI
  • PRODUCTION MANAGER :
    RYOSUKE KONDO/RIKAKO FUKUTOMI/KOHEI TAKAYAMA
  • PRODUCTION DESIGNER :
    MINEKO YONEDA
  • STYLIST :
    YUSUKE NAGAI
  • MAKE-UP ARTIST :
    TAEKO SUGIMOTO/NINA OKUDA
  • POST-PRODUCTION COMPANY :
    JITTO INC., TOKYO/RAY CORPORATION, TOKYO
  • EDITOR :
    NORIHIKO MAEDA
  • FLAME ARTIST :
    MITSUNORI MAE
  • SPECIAL EFFECTS COMPANY :
    JITTO INC., TOKYO/MARK INC., TOKYO/TAIYO KIKAKU CO., LTD., TOKYO
  • VISUAL EFFECTS PRODUCER :
    YOSHIHUMI SADAHARA/SHOHEI YOSHIKAWA/GO TAKAHASHI/TAKESHI OZAKI
  • SOUND PRODUCTION COMPANY :
    THIRTIETH CO., LTD., TOKYO
  • SOUND EFFECTS :
    HITOMINE TANAKA
  • SOUND STUDIO PRODUCER :
    YOSHIHISA SATO
  • AUDIO MIXER :
    TORU KOMATSU
  • ENGLISH SYNOPSIS :
    JUNE 24TH IS "WORLD UFO DAY", THE DAY OF THE WORLD’S FIRST UFO SIGHTING. OUR OBJECTIVE IS TO GET THE RECOGNITION OF THIS DAY AND EXPAND CONSUMPTION OF INSTANT NOODLE "NISSIN FRIED NOODLE U.F.O". WE CAST JAPANESE FAMOUS ACTOR HIROSHI FUJIOKA AS AN "UNIDENTIFIED FUJIOKA OBJECT" AND CREATED NUMBERS OF STRANGE CREATURES. JUNE 22ND, ON THE DAY OF LAUNCH OF THE MOVIE, 1.37 MILLION PLAYBACK TIME WAS RECORDED IN ONE DAY AND CREATED A BUZZ. AS A HOT TOPIC, THE NEWS OF WORLD UFO DAY AND THE VISUAL OF THESE STRANGE CREATURES WERE PICKED UP BY VARIOUS MEDIA AND ENHANCED THE PURCHASE INTENTION OF THE PRODUCT.
  • ENGLISH CONTEXT EXPLANATION :
    JAPANESE PEOPLE ARE KNOWN FOR THE LIKE OF ANNIVERSARY, AND THE EAGERNESS FOR THE PURCHASE ENHANCED ESPECIALLY ON THESE SPECIAL DAY. ON THE OTHER HAND, VARIOUS COMMODITIES ARE COMMUNICATING BY ESTABLISHING SPECIAL DAY LIKE "DAY OF XX", BUT THERE WERE TOO MANY OF THESE AND NONE OF THEM STANDS OUT FOR RECOGNITION. THIS TIME WE CAST ONE OF THE MOST FAMOUS ACTION STAR HIROSHI FUJIOKA. HE IS KNOWN FOR HIS SERIOUS AND PASSIONATE CHARACTER, AND IT IS VERY RARE FOR HIM TO APPEAR IN COMEDY FILM. SO, THE VISUAL THAT COLLABORATED HARD BOILED ACTION STAR’S FACE TO NUMEROUS UNIDENTIFIED MYSTERIOUS ANIMALS GAVE A GREAT SHOCK TO JAPANESE PEOPLE.