• SUB CATEGORY :
    USE OF TALENT/CELEBRITY
  • COMPANY ENTERING :
    J. WALTER THOMPSON, BANGKOK
  • TITLE :
    TINYDOLL
  • BRAND :
    KLEENEX
  • ADVERTISER :
    KIMBERLY-CLARK THAILAND
  • AGENCY :
    J. WALTER THOMPSON BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    JOÃO BRAGA
  • CREATIVE DIRECTOR :
    THASORN BOONYANATE
  • COPYWRITER :
    THASORN BOONYANATE/SUPALERK SILARANGSRI
  • ART DIRECTOR :
    DANAI APIWATMONGKOL/INTIRA TRIPUKDEEKUL/KUSUMA ARUNANONDCHAI
  • ACCOUNT DIRECTOR :
    SUPANNAPA TRAITONWONG/JIT-AREE CHOTIVITHAYAPORN/
    MICHELLE ABELEDA
  • STRATEGIC PLANNING DIRECTOR :
    PRACHAWAN KETAVAN
  • STRATEGIC PLANNER :
    PIANGWARD JARUPAKORN
  • AGENCY PRODUCER :
    DUANGJAI CHOOMNOOMMANEE/JIROJ MECHOOJIT
  • FILM PRODUCTION COMPANY :
    HOUSETON FILM, BANGKOK
  • DIRECTOR :
    NATTAWUT BAZ POONPIRIYA
  • CO-DIRECTOR :
    WATTANAPONG WONGWAN
  • ASSISTANT DIRECTOR :
    PASITA SENEEWONG NA AYUDHAYA/PONGSEAT POONSAWAT/
    AUKARAWIN SMANKUL/NATTHAPON MANPHACHONG
  • CINEMATOGRAPHER :
    PHAKLAO JIRAUNGKOONUN
  • EXECUTIVE PRODUCER :
    AMORN NILTHEP
  • FILM PRODUCER :
    KOBRSAK NOOMNOI
  • POST-PRODUCTION COMPANY :
    HOUSETON FILM, BANGKOK
  • EDITOR :
    CHONLASIT UPANIGKIT
  • SPECIAL EFFECTS COMPANY :
    AFTER SHOOT BANGKOK, BANGKOK
  • VISUAL EFFECTS :
    CHANUT THATRITORN
  • SOUND PRODUCTION COMPANY :
    SOUNDWAVE, BANGKOK
  • SOUND DESIGNER :
    KRITAKORN TANUCHAIKARN
  • ENGLISH SYNOPSIS :
    JUST A LITTLE GIRL. A “TINY DOLL”. BUT NO MATTER HER SIZE…
    TITANS FELL BEFORE HER FEET. IF YOU THINK A TINY DOLL IS AS DELICATE AND FRAGILE AS SHE LOOKS, YOU’VE NOT YET SEEN HER FULL STRENGTH. MEET RIKA ISHIGE. ONCE A HELPLESS VICTIM OF BULLYING, NOW SHE FIGHTS FOR TINY DOLLS EVERYWHERE. YES, SHE'S STILL A GENTLE LITTLE GIRL… BUT ONLY ON THE OUTSIDE. AND WHAT IS LEFT WITHIN?
    A WARRIOR. #GENTLENOTWEAK
  • ENGLISH CONTEXT EXPLANATION :
    A SHORT FILM TURNS TISSUE PAPER INTO REAL INSPIRATION FOR BULLY VICTIMS. “TINY DOLL” IS A BIOGRAPHICAL SHORT FILM THAT CHRONICLES THE TRIALS, TRIBULATIONS, AND TRIUMPHS OF RIKA ISHIGE, THAILAND’S #1 FIGHTER AND MMA CHAMPION WHOSE FIRE TO FIGHT IS FUELED BY HER CHILDHOOD TRAUMAS. IN A 6-MINUTE LONG TAKE, SHE TAKES THE AUDIENCE THROUGH THE STORY OF HER LIFE, FROM THE EARLY DAYS
    AS A SMALL AND DELICATE GIRL MADE BULLY VICTIM TO FINDING THE STRENGTH TO CONQUER HER FEARS AND BECOME AN MMA CHAMPION. WITH “TINY DOLL”, KLEENEX NOT ONLY BREAKS THE CATEGORY NORM,
    BUT RAISES MUCH-NEEDED AWARENESS OF BULLYING IN THAILAND, EMPOWERING THAI WOMEN TO FIGHT BACK WHILE STILL PRESERVING THEIR SOFT AND GENTLE NATURE. #GENTLENOTWEAK