• SUB CATEGORY :
    USE OF TALENT/CELEBRITY
  • COMPANY ENTERING :
    CLEMENGER BBDO WELLINGTON, WELLINGTON
  • TITLE :
    GIVE NOTHING TO RACISM
  • BRAND :
    NEW ZEALAND HUMAN RIGHTS COMMISSION
  • ADVERTISER :
    NEW ZEALAND HUMAN RIGHTS COMMISSION
  • AGENCY :
    CLEMENGER BBDO WELLINGTON, WELLINGTON
  • RACE RELATIONS COMMISSIONER :
    DAME SUSAN DEVOY
  • COMMUNICATIONS MANAGER :
    MICHELLE TAYLER
  • COMMUNICATIONS STRATEGIST :
    CHRISTINE AMMUNSON
  • DIGITAL CAMPAIGN MANAGER :
    RYAN MEARNS
  • MANAGING DIRECTOR :
    BRETT HOSKIN
  • EXECUTIVE CREATIVE DIRECTOR :
    BRIGID ALKEMA
  • CREATIVE DIRECTOR :
    EMILY BEAUTRAIS
  • CREATIVE :
    FRANCES COOKE
  • DESIGN DIRECTOR :
    STEVE BOGGS
  • DIGITAL DESIGNER :
    RYAN CHRISTIE
  • MANAGING PARTNER :
    LINDA MAJOR
  • STRATEGIST :
    BETHANY OMERI
  • PROJECT MANAGER :
    ROBBIE ALLEN
  • ACCOUNT EXECUTIVE :
    CHARLOTTE GREALLY
  • HEAD OF CONTENT PRODUCTION :
    CHRISTINA HAZARD
  • PRODUCER :
    CARNE GODFREY
  • FREELANCE PRODUCER :
    TRACY MORELY-HALL/JEN GASSON
  • EDITOR :
    DAN MONAGHAN/OLLIE SENT
  • SOUND DESIGNER :
    PAUL STENT
  • TECHNICAL DIRECTOR :
    KATE BROWN
  • USER EXPERIENCE :
    CHRIS BROWN
  • FRONT END DEVELOPER :
    VIKASH DEEPCHAND/MARTIN HIPP
  • BACK END DEVELOPER :
    DREW KENNELLY
  • SOFTWARE TESTER :
    MATTHEW AMUNDSEN
  • MEDIA STRATEGIST :
    JAKE FIRMAN
  • MEDIA :
    EDD LUCAS
  • DIRECTOR :
    TAIKA WAITITI
  • PRODUCER :
    MATT NOONAN/BRANDE BYTHEWAY
  • DOP :
    JESSE CAIN
  • EDITOR :
    JONATHAN VENZ
  • COLOURIST :
    PETE RITCHIE
  • PHOTOGRAPHER :
    ARTO SAARI/MAXY
  • PHOTOGRAPHER/DIRECTOR :
    TROY GOODALL
  • PRODUCER :
    EMILY MOON
  • RETOUCHER :
    DAN COROIAN-VLAD
  • ENGLISH SYNOPSIS :
    IN THIS PROVOCATIVE ONLINE VIDEO, HOLLYWOOD DIRECTOR AND NEW ZEALANDER OF THE YEAR TAIKA WAITITI ASKED KIWIS WHAT THEY WOULD GIVE TO RACISM.
  • ENGLISH CONTEXT EXPLANATION :
    KIWIS ARE QUICK TO SAY THEY’RE OPEN MINDED AND FAIR. BUT 1 IN 3 COMPLAINTS TO THE NZ HUMAN RIGHTS COMMISSION IS ABOUT RACIAL DISCRIMINATION, AND MANY MORE GO UNREPORTED. WITH RACISM ON THE RISE, WE NEEDED NEW ZEALANDERS TO SEE THAT RACISM STARTS SMALL, AND THAT EVEN GIVING ONLY A LITTLE TO RACISM WAS HELPING IT GROW.