SUB CATEGORY :

ORIGINAL MUSIC SCORE

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

I AM NEXT.

BRAND :

VICTAS

ADVERTISER :

VICTAS INC.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

SHIMPEI TAKAGI

COPYWRITER :

KUNIHIKO MISHIMA

ART DIRECTOR :

YUSUKE IMAI

ACCOUNT EXECUTIVE :

HIDEKI SOMEYA

FILM PRODUCTION COMPANY :

TAIYO KIKAKU CO., LTD., TOKYO

DIRECTOR :

NOBUYUKI HONGO (EPOCH INC.)

CINEMATOGRAPHER :

RYOHEI WATANABE

GAFFER :

HIROKI NISHIGAYA (TRAVOLTA)

EXECUTIVE PRODUCER :

TEPPEI OHNO (TAIYO KIKAKU CO., LTD.)

FILM PRODUCER :

MOTOKI OISHI (TAIYO KIKAKU CO., LTD.)/
RINA KIKUCHI (TAIYO KIKAKU CO., LTD.)/
NAOTO SUZUKI (TAIYO KIKAKU CO., LTD.)

PRODUCTION DESIGNER :

MASAYUKI HAYASHI (FUJIART INC.)

STYLIST :

TAKANORI KAKO (ACE CO.,LTD.)

HAIR & MAKE-UP :

YUKI AKAGI

POST-PRODUCTION COMPANY :

DIGITAL GARDEN INC., TOKYO

EDITOR :

CHITOSHI MURATA (DIGITAL GARDEN INC)/
MICHINARI MAEDA (TAIYO KIKAKU CO.,LTD.)

COLORIST :

MAKSIM GOLOMIDOV (DIGITAL GARDEN INC)

MIX :

AKARI TATSUMI (TAIYO KIKAKU CO.,LTD.)

SPECIAL EFFECTS COMPANY :

+RING, TOKYO

VISUAL EFFECTS :

GO TAKAHASHI/KEITA TOMIYAMA/
AKIHO YAMADA (+RING/TAIYO KIKAKU CO.,LTD.)

SYSTEM ENGINEER :

FUMIO YASUE

SOUND PRODUCTION COMPANY :

INVISIBLE DESIGNS LAB., TOKYO

SOUND DESIGNER :

MASAYUKI NODA (INVISIBLE DESIGNS LAB)

SE :

FUMIO YASUE

ENGLISH SYNOPSIS :

BEGINNING FROM A SERVICE OF THE JAPANESE TABLE TENNIS NATIONAL PLAYER, KOKI NIWA, ITS LIGHT RHYTHM LEADS TO THE MUSIC. THE VIDEO PORTRAYS THE TABLE TENNIS CLUB MEMBERS PUSHED TO THE GYM’S MARGINS, THEIR EFFORT TO THE VICTORY, AND THE FRUSTRATION OF THE LOSE. BUT IN THE END, NIWA SMASHES THE HEAVY WALL STRONGLY.

ENGLISH CONTEXT EXPLANATION :

TABLE TENNIS MIGHT BE KNOWN AS A MINOR SPORTS. BUT THE VIDEO POTRAYS THE EFFORTS WHICH NOBODY CAN’T SEE, THE FRUSTRATION TO LOSE A MATCH, NIWA’S DESPERATE EFFORTS, AND THE SMASH OF THE HEAVY WALL. THOSE REPRESENT THE BRAND CONCEPT “I AM NEXT.”