• SUB CATEGORY :
    BEST USE OF MUSIC TRACK
  • COMPANY ENTERING :
    AIRBAG, MELBOURNE
  • TITLE :
    BACHELORS & BACHELORETTES
  • BRAND :
    AUSTRALIAN MARRIAGE EQUALITY
  • ADVERTISER :
    AUSTRALIAN MARRIAGE EQUALITY
  • AGENCY :
    LEO BURNETT MELBOURNE, MELBOURNE
  • NATIONAL CHIEF EXECUTIVE OFFICER :
    MELINDA GEERTZ
  • CHIEF CREATIVE OFFICER :
    JASON WILLIAMS
  • CREATIVE :
    ANDREW WOODHEAD/SARAH MCGREGOR/KATARINA MATIC
  • ACCOUNT DIRECTOR :
    RHYS THOMAS
  • PUBLIC RELATIONS :
    KATY DENIS
  • AGENCY PRODUCER :
    ELIZA MALONE
  • FILM PRODUCTION COMPANY :
    AIRBAG, MELBOURNE
  • DIRECTOR :
    ADRIAN BOSICH
  • EXECUTIVE PRODUCER :
    MARTIN BOX
  • POST PRODUCER :
    NICK VENN
  • PRODUCTION ASSISTANT :
    MEGAN GLASS
  • POST-PRODUCTION COMPANY :
    ARC EDIT, SYDNEY
  • EDITOR :
    JAMES ASHBOLT
  • EDITORIAL ASSISTANT :
    DAMIEN MAGEE/LUCAS BAYNES
  • POST PRODUCER :
    OLIVIA CAROLAN
  • GRADE ONLINE :
    RYAN BRETT (MANIMAL)/CHELSEA NIEPER (MANIMAL)
  • SOUND PRODUCTION COMPANY :
    NYLON STUDIOS, MELBOURNE
  • SONG :
    DON'T DREAM IT'S OVER
  • LYRICS :
    NEIL FINN
  • VOCALIST :
    SARAH BLASKO
  • ENGLISH CONTEXT EXPLANATION :
    AFTER A POSTAL VOTE WAS ANNOUNCED TO DECIDE THE FUTURE OF SAME SEX MARRIAGE, WE HAD JUST 12 DAYS TO ACT. MOST AUSTRALIANS WOULD MAKE UP THEIR MINDS WITHIN 48 HOURS OF RECEIVING THEIR BALLOTS. THAT NIGHT WAS ALSO THE FINALE OF THE BACHELOR, TV’S BIGGEST CELEBRATION OF HETEROSEXUAL MARRIAGE. WE TOOK ADVANTAGE OF TWO EVENTS CONVERGING TO UPSTAGE THE REALITY TV MOMENT WITH SOMETHING MORE REAL – REAL LOVE. WITHIN MOMENTS, SOCIAL MEDIA LIT UP WITH WORDS OF LOVE. WITHIN HOURS THE EMOTIVE SPOT WAS SHARED BY CELEBRITIES, POLITICIANS AND GAY ACTIVISTS, REACHING AN AUDIENCE OF TENS OF MILLIONS WORLDWIDE.