• SUB CATEGORY :
    SOUND DESIGN
  • COMPANY ENTERING :
    MULLENLOWE SINGAPORE, SINGAPORE
  • TITLE :
    BULLISH BOSS
  • BRAND :
    CLEAR
  • ADVERTISER :
    UNILEVER
  • AGENCY :
    MULLENLOWE SINGAPORE, SINGAPORE
  • CHIEF CREATIVE OFFICER :
    MADHU NOORANI/ERICK ROSA
  • EXECUTIVE CREATIVE DIRECTOR :
    DANIEL KEE/ANG SHENG JIN
  • COPYWRITER :
    DANIEL KEE
  • ART DIRECTOR :
    ANDREW HO/ANG SHENG JIN/ALEX TAN
  • ACCOUNT DIRECTOR :
    SUBARNA PRABHAKAR/SARA TEMPLEMAN
  • ACCOUNT MANAGER :
    ROSA TRINH
  • STRATEGIC PLANNING DIRECTOR :
    KUNAL JOSHI
  • AGENCY PRODUCER :
    FUZZY ABIDEEN
  • FILM PRODUCTION COMPANY :
    BULLET BANGKOK, BANGKOK
  • DIRECTOR :
    JAMES TEH
  • EXECUTIVE PRODUCER :
    THANANATH SONGCHAIKUL
  • FILM PRODUCER :
    THANANATH SONGCHAIKUL
  • OTHER FILM PRODUCTION CREDITS :
    NUIO SUTHIRAWATTANANON
  • POST-PRODUCTION COMPANY :
    OMG! BANGKOK, BANGKOK
  • EDITOR :
    ADAM HUSSEY/LESTER OLAYER
  • POST PRODUCER :
    AOY RUNGPHET NAWANGOEN
  • COLORIST :
    ZAIRI MOHD
  • FLAME ARTIST :
    BRIAN SO
  • SPECIAL EFFECTS COMPANY :
    POST BANGKOK, BANGKOK
  • SOUND PRODUCTION COMPANY :
    BULLET BANGKOK, BANGKOK
  • SOUND DESIGNER :
    WESTON FONGER
  • SOUND STUDIO PRODUCER :
    BRIAN YESSIAN
  • MUSIC COMPOSER :
    MIKE DRAGOVIC
  • ENGLISH SYNOPSIS :
    IT TAKES PLACE IN A BUTOH-LIKE WORLD. ALL IS DARK. CRAWLING OUT OF THE DARKNESS, A WHITE FORM – A SUITED MAN. HIS HEAD IS HIDDEN IN THE SHADOW OF HIS COLLAR, FOREBODING. TELEPHONES AND FAX MACHINES GO OFF, THEIR SOUNDS BECOMING INCREASINGLY DISTORTED. AND FINALLY HIS HEAD EMERGES, BALD, MENACING. WE STEEL OURSELVES. HE EXPLODES. INTO A FINGER-JABBING MENACE. SHOUTING INTO HIS PHONE. SMASHING IT IN ANGER. YOU WOULDN’T WANT TO BE ON THE RECEIVING END. WE FLINCH. WE COWER. WE BEGIN OUR RETREAT. AS THE CAMERA FLIES AWAY FROM THE SCENE, THINGS SOON COME INTO PERSPECTIVE. THE WHITE AGAINST BLACK. DANDRUFF ON A HEAD OF HAIR. “STRESS CAUSES DANDRUFF,” EXPLAINS THE TITLES. CLEAR! – SHOUTS THE SOLUTION, AS THE BOTTLE BLOTS OUT THE PROBLEM.
  • ENGLISH CONTEXT EXPLANATION :
    BUTOH IS A POST-MODERN JAPANESE FORM OF DANCE/PHYSICAL EXPRESSION WITH LITTLE RULES BUT A DISTINCT VISUAL FORM – ITS PERFORMERS ARE USUALLY PAINTED WHITE ALL OVER WHILE PERFORMING AGAINST A PLAIN, OR AT LEAST SPARTAN, BLACK BACKDROP. IT SOMETIMES UTILISES HYPER-CONTROLLED MOTIONS AND GROTESQUE MOVEMENTS AND EXPRESSIONS TO CONVEY A FEELING. OUTSIDE OF JAPAN, IT IS PRESENT IN DIFFERENT ARTS FESTIVALS IN SOUTHEAST ASIA. ITS STARK, SHOCKING VISUALS AND DISCOMFITING PHYSICAL INTERPRETATIONS ARE USED TO CHANNEL CERTAIN EMOTIONS – SUCH AS STRESS – VERY NATURALLY.