-
SUB CATEGORY :
ART DIRECTION
-
COMPANY ENTERING :
BBDO BANGKOK LTD, BANGKOK
-
TITLE :
HURRICANE-JESSICA
-
BRAND :
CLOSE TO NATURE FLOWERS
-
ADVERTISER :
CLOSE TO NATURE FLOWERS
-
AGENCY :
BBDO BANGKOK, BANGKOK
-
CHAIRMAN :
SUTHISAK SUCHARITTANONTA
-
CHIEF CREATIVE OFFICER :
SUTHISAK SUCHARITTANONTA
-
DEPUTY CHIEF CREATIVE OFFICER :
ANUWAT NITIPANONT
-
EXECUTIVE CREATIVE DIRECTOR :
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
-
CREATIVE DIRECTOR :
PITHA UDOMKANJANANAN
-
COPYWRITER :
MANAMAI RODPETCH/PITHA UDOMKANJANANAN/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
-
ART DIRECTOR :
CHARNPANU SUCHAXAYA/PITHA UDOMKANJANANAN/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
-
ACCOUNT DIRECTOR :
ARUNEE RUEANGWATTANAPORN
-
PRINT PRODUCTION COMPANY :
VISIONARY BANGKOK, BANGKOK
-
ENGLISH CONTEXT EXPLANATION :
THIS CAMPAIGN WAS CREATED FOR CLOSE TO NATURE FLOWERS, THE LARGEST FLORIST CHAIN IN THAILAND, FAMOUS FOR ITS ARRANGEMENTS AND BEAUTIFUL RANGE OF COLOURFUL FLOWERS. THE CONCEPT IS “HURRICANE” AN ANGRY GIRLFRIEND OR BOYFRIEND IS JUST LIKE A FIERCE STORM, AND THE AIM OF THIS POSTER CAMPAIGN IS TO TARGET CUSTOMERS WHO NEED TO FIND A WAY TO RESTORE PEACE TO THEIR RELATIONSHIPS – OUR SOLUTION IS WITH FLOWERS. THE ART DIRECTION OF THE CAMPAIGN WAS INSPIRED BY INFRARED SATELLITE IMAGES OF ACTUAL HURRICANES AND THEN CRAFTED WITH CLOSE TO NATURE’S COLOURFUL RANGE OF FLOWERS. MORE THAN 100,000 FLOWERS AND 32 DIFFERENT VARIETIES WERE USED TO CREATE 3 HURRICANES – SHOWING THE BEAUTY AND VARIETY OF FLOWERS AND DEMONSTRATING CLOSE TO NATURES EXPERTISE IN FLORAL ARRANGEMENTS. WHEN THERE IS A “HURRICANE” SITUATION, CALM HIS OR HER DOWN WITH FLOWERS.