SUB CATEGORY :

ART DIRECTION

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

SUMO GIRLS

BRAND :

THE 101ST KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT

ADVERTISER :

HOKKOKU SHIMBUN, INC.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

KAZUNORI KAWAGOSHI

COPYWRITER :

IORI ANEGAWA/KOSUKE FUKUI

ART DIRECTOR :

KAZUNORI KAWAGOSHI/SATOSHI KONO

ACCOUNT DIRECTOR :

TAIKI HAMADA

PR PLANNER :

YOSHIFUMI SATO

PRINT PRODUCTION COMPANY :

TAKI CORPORATION, TOKYO

PHOTOGRAPHER :

RYHOHEI TAKAHASHI

RETOUCHER :

RUMI ANDO

DESIGNER :

SEIJI IMAFUJI/RIEKO MATSUZAKA/KOTARO YONEYAMA

PRINT PRODUCER :

NORIYUKI KOMURO/SEIYA ENDO

ENGLISH CONTEXT EXPLANATION :

KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT IS THE OLDEST AMATEUR SPORTS TOURNAMENT IN JAPAN, WITH ITS HISTORY OF OVER 100 YEARS. 2017 WAS THE YEAR OF ITS 101ST TOURNAMENT. TO MARK ITS START FOR THE NEXT 100 YEARS AND TO CONVEY THE FUN OF SUMO TO YOUNG GENERATIONS WHO THINK SUMO IS OLD-FASHIONED AND UNCOOL, WE CREATED “SUMO GIRLS”. UNDER THE CONCEPT OF “THE MORE WE KNOW THE RULES, THE MORE WE CAN ENJOY THE SPORTS”, THE PRINTS SHOW 2 HIGH SCHOOL GIRLS PERFORMING ALL OF SUMO’S 82 WINNING TECHNIQUES. “SUMO GIRLS” CHANGED THE IMAGE OF SUMO FROM ROUGH AND OLD-FASHIONED TO COOL AND SOPHISTICATED. SINCE THE PRINTS ILLUSTRATE THE BEAUTY AND ACCURACY OF SUMO’S TECHNIQUES TO A HIGH EXTENT, IT ALSO BECAME AN UNPRECEDENTEDLY VALUABLE MATERIAL TO LEARN SUMO’S TECHNIQUES."