SUB CATEGORY :

COMPUTER GENERATED IMAGERY (CGI)

COMPANY ENTERING :

ILLUSION CO.,LTD., BANGKOK

TITLE :

ASTRONAUT/FIREFIGHTER

BRAND :

LEGO

ADVERTISER :

DKSH (THAILAND) LTD.

AGENCY :

OGILVY GROUP THAILAND, BANGKOK

CHIEF CREATIVE OFFICER :

NOPADOL SRIKIEATIKAJOHN

EXECUTIVE CREATIVE DIRECTOR :

WISIT LUMSIRICHAROENCHOKE

CREATIVE DIRECTOR :

GUMPON LAKSANAJINDA/DENCHAI KHEEREERAK

COPYWRITER :

NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/
EUGENE CHEONG/DENCHAI KHEEREERAK/SUPALERK SILARANGSRI/
KRIS GARFORD SPINDLER

ART DIRECTOR :

NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/
GUMPON LAKSANAJINDA/ASAWIN TEJASAKULSIN

ACCOUNT MANAGER :

VARUNORN SUPHANNANONT

ACCOUNT EXECUTIVE :

WASIN SIRIAMORNSOOK

AGENCY PRODUCER :

PAIBOON SUWANSANGROJ/KANNIKA MONGKOLRATTANACHART

PRINT PRODUCTION COMPANY :

ILLUSION, BANGKOK, BANGKOK

PHOTOGRAPHER :

ILLUSION, BANGKOK

RETOUCHER :

ILLUSION, BANGKOK

ILLUSTRATOR :

ILLUSION, BANGKOK

ENGLISH CONTEXT EXPLANATION :

FOR THE ADS TO HAVE THE BEST EXPOSURE AND VISIBILITY THAT FITS WITH THE TARGET AUDIENCE’S INSIGHT, POSTER AND OUTDOOR LOCATIONS WERE STRATEGICALLY SELECTED. FOR EXAMPLE, THE ASTRONAUT AD WAS PLACED AT THE PLANETARIUM OR SCIENCE MUSEUM – EDUCATIONAL CENTERS WHERE PARENTS OFTEN TAKE THEIR KIDS. THE ROCKSTAR AD WAS PLACED AT KID’S MUSIC SCHOOLS AND THE FIREFIGHTER AD WAS PLACED AT OUTDOOR PLAYGROUNDS.